The World Cup has been used for propaganda long before him. The 1934 World Cup in fascist Italy is often regarded as one of the first major sporting events to be used as a propaganda tool. By then, Italian dictator Benito Mussolini had been in power for more than a decade and promoted sport as a way to unite the nation, forge disciplined citizens, and glorify fascism. As football exploded in popularity across Europe in the early 1930s, Mussolini saw an opportunity.