I bet we’ve all met a gaming elitist. They are the person who will spend hours playing a game on their phones and yet when you talk about a fun one that you played on PC last week they look at you with that kindly condescending “oh, I don’t play video games” look. While a AAA PC game and a quick phone download should not necessarily be judged by the same criteria, it’s time we all realized that games on mobile platforms have reached a level of legitimacy that to be recognized as true video games.
They are the kinds of games you see advertised while playing other, better games. A really good term hasn’t been found for them yet, but we all know them when we see them: a kingdom is being built, someone’s hero has been captured, an army is constantly moving into a different formation. They bear innocuous names that sound like rejected “Lord of the Rings” spinoffs: Hero’s Gambit, Age of Legends, Wings of Ascension.
One of the pitfalls of writing this column are the ads I see while playing new mobile games. Sometimes even paid versions have ads for you to watch that speed up the game, so there’s just no escaping them. As none of them look very entertaining or worth mentioning here, I’ve gotten extraordinarily good at ignoring them, until I saw a new one a week or so ago. It caught my eye with simple, fluid design and game mechanics that seemed wonderfully familiar.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".