Ferrari’s $3.8 million F80 auto is set to deliver a significant earnings boost that could help shares gain another 30%. Ferrari’s $4 Million Car Will Supercharge the Stock. The Auto Maker Is Leading the Luxury Pack. The car maker unites autos and luxury in a way that makes rivals feel downmarket, while its exposure to China’s faltering economy is more limited. Ferrari is synonymous with the “rosso corsa” red on its supercars—and right now, investors in Ferrari are seeing red as well.