It’s that time of year again; you and your family are sitting around the Thanksgiving table satiating yourselves with food and drink. If last year was any indication of what could happen, you also may be choking on that turkey leg (which you were afraid could become a weapon) and trying to avoid the latest inflammatory Tweet-salvo just launched from Washington. Why not turn that conversation around and discuss how social media can be used for something positive?
In a recent article published in Forbes, I wrote about forming a Pod in retirement. What’s a Pod? It’s the idea of creating a shared life in retirement with friends and family. I’m not talking about individual apartments in 55+ communities in South Florida or an assisted living facility in some city up North. I’m talking more about WeWork-like living adapted for mature adults; think about The Golden Girls for today’s senior.
The big news in the workplace over the past couple of decades has been the emergence of women as a significant force. We had the opportunity to show what we can do, and we’ve done it. We’ve made the workplace a different place, a better place. We are educated, motivated, and street-smart. Women are taking the world by storm. Seventy-one percent of women with kids work outside of the home.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".