Neil Griffiths

The way brands connect with audiences has changed. Ten years ago, it was all about partnering with celebrities and major events through traditional sponsorships – a safe strategy aimed at reaching everyone. These days, brands understand the value of authentic communication and that’s become the priority. It’s not about just being seen anymore; it’s about making meaningful connections through bespoke cultural campaigns that move the needle.

Greg Hoffman – “There’s nothing worse than lazy marketing” The very first episode of the one-on-one series featured the former Nike CMO and headlining act at this year’s Mumbrella360 conference, Greg Hoffman. In this chat, Hoffman talked about the brand leader’s 28-year stint at Nike and looked back at some memorable campaigns, including working with iconic figures like Michael Jordan and Tiger Woods.

Bunnings has scored a new head of retail media. On Thursday, Coles Media’s head of strategy and planning, Sam Hegg, confirmed that he started at the hardware and garden centre chain this week. “Such a great opportunity to work with [Bunnings’ general manager marketing] Justine Mills and the team to build something really compelling for brands,” Hegg wrote in a LinkedIn post.