Nevyana Karakasheva

The worldwide lockdowns have affected not only our social lives but our career routines as well. As employers, we need to catch up on the shifting trends and adapt to the current edgier environment. Employees are missing everyday in-person discussions and brainstorming sessions. They feel trapped within the limited space of their home. The monotony and isolation are taking a toll on work performance and motivation.

Video content has become an integral part of practically any successful online marketing campaign. Companies have stepped up on their video production processes in order to reach better results in their Social Media Marketing campaigns, to boost sales with state-of-the-art explainer videos and customer testimonials. Are you aware that video results have a 41% higher click-through rate as compared to text-based results?

We live in an age of information overload. We’ve learned to skim an article or blog post for key points, and if we find it confusing, complex, or too long, we bounce away from the website. People risk losing their site visitors even if the quality and the value of their work is high. In order to remain competitive, there’s a need to adapt to changes in the digital environment and to shifts in audience behavior.