April 10, 2026, 05:01 GMT | Comment The effectiveness of the EU’s landmark data protection rules has evolved since the entry into force of the GDPR in 2018, shifting from a focus on enforcement to driving tangible changes in companies’ behavior, particularly in relation to cookie consent practices, a senior official at the French privacy watchdog told MLex. Bertrand du Marais’s comments follow an EU legislative proposal that could change the way the cookie rules are enforced.