Review by Nick Hillman, HEPI’s CEO, of Capitalizing on College: How higher education went from mission driven to market obsessed (2025) by Joshua Travis Brown Having finally finished reading it yesterday evening, I have come to the conclusion that the one book every vice-chancellor, aspiring vice-chancellor and chair of council should read on the beach this summer is Capitalizing on College: How higher education went from mission driven to market obsessed by Joshua Travis Brown.