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Articles by Nick Robin
Eight Rules for Effective SMS Marketing Compliance
Get an overview of key SMS laws, industry regulations, and guidelines to follow to ensure SMS marketing compliance when your brand sends text messages to customers. Disclaimer: Brands that send SMS campaigns must adhere to specific legal requirements. To ensure that your company is deploying SMS campaigns in compliance with all applicable laws, your organization should seek out legal counsel. This article should not be taken as—nor should it replace the need for—legal advice.
How Braze Employees Are Celebrating Black History Month
Black History Month is a time of reflection and celebration as we look back and honor the achievements of Black people who have shaped our history. This year’s Black History Month at Braze was focused on education, community, and unapologetic Black joy. While our celebrations this year looked different, our Black@Braze Employee Resource Group (ERG) worked tirelessly to honor trailblazing leaders who shaped today’s landscape.
How to Keep Your Sanity While Assembling a Custom Marketing Tech Stack
More than ten years after the introduction of the modern push notification, the rise of mobile has reshaped today’s business landscape, creating new opportunities for brands looking to reach, retain, and monetize their customers while also transforming customer expectations for the companies they engage with. To meet today’s customer engagement challenges, marketers need the right mindset—but they also need the right technologies. That’s often easier said than done.
The Ins and Outs of Building Braze Native MMS
The Braze customer engagement platform is built to be both naturally cross-channel and channel agnostic, allowing brands to reach their customers on the channels that speak to them in ways that support personalized, intuitive experiences. That means we’re always looking for opportunities to expand the mix of messaging channels that our platform supports.
The Future of Web Messaging: Respecting User Preferences and Privacy
In pre-pandemic days, it could feel at times like customer engagement was all about mobile. People were constantly on the go, so connecting with customers on their ever-present mobile devices was an obvious and effective choice. But things are a little different in 2021, to say the least. Withwork and social lives moving online for many of us, we’re spending a lot more time on the web.
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