When it comes to brick and mortar stores, nothing is more powerful than the visual appeal your store can offer. From the curb appeal of your storefront to what customers see when they first walk into your retail space, there are countless ways to entice consumers through displays and merchandising. To help? Consider the three tips below when it comes to merchandising your gift store. Shopping is an experience and as a result, should be treated as one.
Coming off of a recent store renovation for a major national department store, I got an insiderâ€™s look at what is important in giving a retail store a makeover and keeping its aesthetics modern and fresh – no matter how large or small your store may be. Among the things that stood out? There are endless mannequin manufacturers out there, starting at just $99 a pop. One of my go-toâ€™s is mannequinmode.com.
Have you ever wondered why the milk at a grocery store is always in the back and never conveniently located closer to the front of the store? For that matter, do you ever wonder why your favorite seasonal drinks at your preferred coffee shop are just seasonal versus available all year round? In any retail category – whether in the grocery market or fashion accessories – there are two basic categories of inventory to identify. These are recognized as your staples and your statements.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".