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Nicole Steller on Muck Rack

Nicole Steller

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Articles

Chief Purpose Officers: A leadership solution or another management fad?

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By Albena Björck, Nicole Steller, Guido Möllering
| The Conversation Verified
Chief Purpose Officers: Do firms really need them? For decades, the shareholder primacy model dominated corporate strategy, often displacing explicit discussions of broader organizational purpose. Today, in a world shaped by AI, economic uncertainty, and constant organizational change, many stakeholders want companies to stand for something more than short-term results.
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