Since 1 October 2025, England's regulations on high-fat, salt, or sugar (HFSS) products tightened again: the long-trailed ban on volume-price promotions - multibuys and BOGOFs - finally took effect, building on the location restrictions that have applied since October 2022 across both physical and digital storefronts. Meanwhile, the UK-wide advertising regime now begins on 5 January 2026 after a government pause to clarify treatment of "brand-only" ads.