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Niladry Chowdhury on Muck Rack

Niladry Chowdhury

As seen in: Scientific Research Publishing (SCIRP)
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Articles

Business Analytics in the Era of Big Data Driving Informed Decision-Making

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By Bilkish Nurani, Saidur Rahaman, Ekramul Hoque, Niladry Chowdhury
| Scientific Research Publishing (SCIRP)
1. Introduction The exponential growth of data in the digital era has created both challenges and opportunities for organizations. Business Analytics (BA) has emerged as a powerful solution for organizations seeking to harness data to make informed decisions. BA tools enable businesses to uncover actionable insights, optimize operations, and improve performance by analyzing historical and real-time data [1]-[5].
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