Mario Peshev
- Freelance Writer, Freelance
- Contributor, Entrepreneur
- Chief Executive Officer, DevriX
Eu, Sofia, United States
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Value creation tech advisor for PE port cos.
Founder, @wpdevrix | 25x Investor | Author
Building execution systems for PE-backed mid-market companies.
Articles by Mario Peshev
The new Operating Partner playbook we deploy in market
Last newsletter dove into the full skill set of the Operating Partner, following the 2026 expectations that mature funds have set (which we’ve seen firsthand). The complementary traits to executive leadership teams + the board are what makes the role so critical - especially in an era where Financial Engineering is insufficient for value creation where go-to-market initiatives within a RevOps environment show strong output today.
2026 - the year of value, agents and organizational reckoning in PE
Happy New Year to all investors, PE partners, operators, executives, M&A advisors, industry professionals, and even students following the newsletter (among the 31,000 subscribers). Here’s to a healthy and prosperous 2026 ahead! 2023 was dubbed “The Year of Efficiency” after Zuckerberg took a hit on his Metaverse project, generating an operating loss of $13.7 billion in FY 2022, rising to $16.1 billion in 2023.
MarketingProfs Author
Contributed by Mario Peshev Three Priorities and Best-Practices for B2B Marketers in 2025 CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Content Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives ... Sign in to start learning. Not yet a registered user? Sign up now. Sign in with your preferred account, below. WHOA! Hold on a minute, friend. Over 600,000 marketers rely on MarketingProfs for B2B know-how every day.
Bootstrapping outside of AI scaling in 2026
Fifteen years ago, the digital landscape was a blue ocean. Websites were static, SEO was simple, and a small dev shop could become a seven-figure business without raising a cent. Today, every channel is saturated: AI, no-code tools, and XaaS platforms make tech accessible, but competition is building new apps in 10x to 50x higher speed. Yet, in this climate, bootstrapped companies are outperforming VC-backed peers on profitability, resilience, and talent retention.
Social isn't B2B + leadership in peace vs. downturn
As I’m spending the week in Seattle for business, my reflections revolve around key takeaways from the state of digital marketplaces (including social networks) + spending 2+ days with veteran executives with different leadership styles, including inspiration from Ben Horowitz and one of his books. (And if you’re exploring a US LLC formation + bookkeeping, doola can help).
The big Q4 push in both B2B and B2C
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The Top Five B2B Trends That Will Shape Marketing In 2026 | Martech Zone
B2B markets are entering a period of rapid transformation. Advances in artificial intelligence (AI), shifts in digital discovery, and increasing sustainability demands create both challenges and opportunities for growth. Success in 2026 will require clarity, adaptability, and aligning strategy with the latest trends. Here are five trends that will shape 2026 and strategies highly successful B2B brands will take to outpace the competition. Businesses are drowning in data, but starving for insights.
Impossible is setting your own boundaries
A pet peeve of mine is going through planning or R&D work and hearing “this can’t be done”. Admittedly, I’ve pushed back in client conversations for the sake of avoiding scope creep or refocusing the conversation on what’s dealt at hand.
Niching down and looking for non-scalable channels as a priority
Like most industry professionals staying ahead of the curve, I’ve been discussing (weekly) the shifts and pivots of different digital channels, GTM motions, and pipeline initiatives we’ve been stepping onto over time.
How PMF and GTM can pivot creatively
The way we were taught about "product-market fit” (PMF) and “go-to market” (GTM) at schools, through books and accelerators, bootcamps and YouTube courses, hackerspaces and events, is different from the paradigms of 2024-2025. Just like “sales” meant a different thing in 1980, 2000, 2018, and today. And how “marketing” used to be tradeshows, print, magazines, booths, TV and radio.
Fooled by AI, I am betting on humans again
My first interaction with computers was back in 1993. I was completely obsessed with the premise of technologies, later on fully immersed in the concept of gaming, automated logic, programmed decision-making with the speed of light, and the opportunities this brings to the humankind. This was a natural continuation of my education and career path, with software engineering in high school and college, in parallel with my first website built in 1999 and freelancing in the early 2000s.
AI in 2025 + the era of freelancing and consulting
One clear trend standing out since 2024 is the empowerment of highly skilled individuals mastering LLMs and the corresponding wrapper apps. First, some light 101 recap on practical AI in 2025 AI is not ChatGPT Still fascinated that I keep hearing that times and again during interviews, but I’ve seen over 200 CVs lately claiming AI literacy or “using AI” that usually boils down to “I ask ChatGPT every other day when I get stuck”. This isn’t AI literacy.
Three Priorities and Best-Practices for B2B Marketers in 2025
Sign in or sign up to access this audio feature! No worries ... it's FREE! B2B marketers face an enormous challenge: how to reach an increasingly fractured audience in a saturated marketing environment. It's the equivalent of hitting a moving target with a constantly shifting bullseye. Difficult, right? Successful marketers navigate this environment by remaining agile—updating their core competencies, strategies, and technologies to maximize their impact and outpace the competition.
2025 B2B is 100% perception, digital struggle with AI, trust is everything
Light rebrand + how speculation, expectations, and human psychology drive the planet around ð£ Note: âThe Growth Blueprintâ has been renamed to âGrowth Shuttle Insider,â now living under the Growth Shuttle hat: https://insider.growthshuttle.com/ A favorite quote of mine by Nietzsche states: âThere are no facts, only interpretations.â This applies to our personal lives, our careers, investments, and hiring decisions.
Mario Peshev on LinkedIn: GDPR vs. CCPA vs. CPRA vs. VCDPA vs. CPA - or why I don't get all the… | 41 comments
Mario Peshev Serial CEO & Investor | Driving Enterprise Go-to-Market Strategy | B2B Advisory + Execution + Media Network 1w Report this post GDPR vs. CCPA vs. CPRA vs. VCDPA vs. CPA - or why I don't get all the backlash against my commentary on EU charging big tech similarly to a retainer. 👇 Earlier this week, my post discussed the Zuckerberg interview with Joe Rogan about 30 billion in fines by the EU to US big tech. My liberal philosophy here is primarily: - GDPR affects every single business vs.
Clout on social media and does it last
Clout is the strongest currency on social media. You’re either someone or nobody cares. I’ve been working with over a hundred directors, VPs, and CXOs of small businesses with different backgrounds: 1. Bootstraps – unsung heroes 2. Startups that got acquired by a large corp 3. Founders coming from companies like Salesforce, Google, or top B2B SaaS startups The first category is grinding hard, as opening doors doesn’t come too easy.
Mario Peshev on LinkedIn: Argentina inflation + payroll
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WordPress showcasing the hidden sunset of web and digital
My last piece uncovered the PMF model breaking because we operate under a different reality. This is largely true. It’s a conversation I’ve been having behind closed doors and in small rooms with leaders, but not a popular opinion to share in the public. And one of the reasons for that is that public data is masked in a way that conveys trust and convinces people that everything is fine and under control. Like the old meme, remember?
On hallucinations, real people, and deep thinking
As an entrepreneur by heart, I’ve shaped a good chunk of my life around building businesses, processes, management workflows, recruitment, sales and marketing funnels, technical proficiency and automation. Ever since my years as a kid, tech was a rising category. Organic search and social media were booming. Digital entrepreneurship was on the rise.
Why product-market fit breaks paradigms by the old textbooks
Most research studies going over startup failures, including my favorite CB Insights research report, cover a number of reasons related to product-market fit. I’ll use theirs as an example. Going top-to-bottom, we see the following: Running out of cash/no funding validation Lack of market need Flawed business model Product mistimed Poor product Of course, there are other reasons related to management, team structure, hiring, building sprints, working with stakeholders, sales, VC management.
The Best B2B Black Friday 2024 Deals Compiled
Black Friday is already here early as Amazon announced the Black Friday week starting on Nov 21. Shopping is through the roof – but primarily around consumer goods and products. As a serial entrepreneur, business advisor, B2B angel investor, I care about other founders, executives, CXOs planning 2025 and investing in the future of B2B. Here are the best deals I’ve found on B2B online – and exclusive deals for some of my portfolio companies and products.
Market acceleration, ongoing staff cuts - and gen Z needs to level up
Guest post by Mario Peshev, author of The Growth Blueprint. | Originally published on The Growth Blueprint. Markets are right up after the elections - and so is the pipeline climbing up fast after a few slow months prior. S&P flies high, so is crypto, the Fed slashed another 25 basis points, and companies are unblocking end of year budgets + there’s positivity in the air for next year. Our CRM is buzzing, and even intros from partners and former accounts are being activated again.
Mario Peshev on LinkedIn: Need a Calendly alternative ASAP - please help? 🙏 I'm interviewing for… | 52 comments
Agree & Join LinkedIn By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. Skip to main content More from this author Explore topics Create your free account or sign in to continue your search or New to LinkedIn? Join now or New to LinkedIn? Join now By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
3 Ways GenAI Shapes and Empowers B2B Enterprise Sales and Marketing
Generative artificial intelligence (GenAI), the often-awe inspiring technology that can generate text or images, is here and here to stay. That much we know. What it means for business, policy and society is still being decided. For many industries, those changes are taking place in real time. They often occur quickly, bringing disruption, innovation and uncertainty. It’s also just the beginning. Investors are pouring billions of dollars into AI-related companies.
Mario Peshev on LinkedIn: Building a "Top 100 B2B creators to follow in 2025" list - who should be… | 48 comments
Mario Peshev’s Post Daily B2B Strategies From 500+ Portfolio Companies | CEO of DevriX and Growth Shuttle | Managing $1.65 Billion in Annual Digital Sales | "MBA Disrupted" Author (Bestseller). Angel Investor (18x) 4d Building a "Top 100 B2B creators to follow in 2025" list - who should be in?
SEC Reviews Proposal for New Bitcoin, Ether ETF Custodians
The U.S. Securities and Exchange Commission (SEC) is seeking public input on a proposal by Cboe BZX Exchange to add new custodians for bitcoin and ethereum exchange-traded funds (ETFs). The plan aims to enhance security by adding Anchorage Digital Bank and Bitgo alongside Coinbase as custodians for bitcoin and ether holdings. SEC Reviews Proposal for […]
Join 6,600+ Executives Studying New GTM Playbooks
Here’s What High-Growth Companies Do Differently Find out why your growth strategy has plateaued in 2023-2024 and how to get back on track. I analyze 500+ companies and reveal my own growth experiments supplemented with macroeconomic data followed by 6,600+ entrepreneurs today. Let me crunch the numbers so you don’t have to: Join 6,600+ entrepreneurs on my list!
Growth Blueprint
Find out why your growth strategy has plateaued in 2023-2024 and how to get back on track. I analyze 500+ companies and reveal my own growth experiments supplemented with macroeconomic data followed by 8,000+ entrepreneurs today. I crunch the numbers and forecast global trends, so you don’t have to.
Experimentation as a Service Case Study
As PPC, SEO and BDR efforts started to tank last year, we took on a high-ticket client in the solar panels space and scaled it to to 300% ROAS in just a few weeks. This shaped a consistent (and pretty resilient) framework that we since applied to 8 other companies in our portfolio - and counting. Whether you’re running a SaaS business, a productized service, or a traditional service business, this mechanism has worked really well this year. 🧑🏫 Here's a breakdown of the DevriX thought process: 1.
Council Post: How Startups Build An Effective Marketing Strategy From Day One
Mario Peshev is the CEO of DevriX and Growth Shuttle, an angel investor, and a business advisor with 10,000+ hours of consulting. The past three years have been a boon for new businesses. In total, more than 16 million new business applications were filed, with 440,000 entrepreneurs completing applications every month.
Small Business Accelerator
Only apply in the following scenario: The business has no digital presence yet or a heavily neglected one (ancient website, no social media followers, you name it) A traditional service-based business providing traditional services (plumbing, roofing, construction or maintenance services, real estate brokerage, pet sitting, bookkeeping, painting, lawn care, cleaning, hairdresser/manicure services, etc.) Clear packages and pricing (you know what you offer and how much it costs) Target clients...
3 Trends Shaping a Shifting Retail Landscape
Despite pandemic savings shrinking, student loan payments kicking back in, inflation remaining a pesky nuisance, and the labor market losing steam, these obstacles haven't deterred consumer spending. In 2023, The Wall Street Journal reported that consumer spending increased 5.8 percent year-over-year, outpacing inflation by 1.8 percent. However, consumers aren’t easily opening their wallets for everyday retail items. They're spending on experiences, including vacations, concerts, and eating out.
The biggest disruption in digital over the past 24 years
It’s been a busy month as I just released my new book, “MBA Disrupted” on Saturday, and it already made it to Amazon’s Best Sellers list! With a couple hundred sales in over the past few days, my new book is as timely as it gets. And there’s hardly a better time to push live ever since the last collapse of the digital world during the Dotcom boom of 1999-2000. Why?
Serial CEO & Business Advisor Mario Peshev Tops Amazon Charts with New Book 'MBA Disrupted,' Democratizing Knowledge Access to Build Million-Dollar Companies Original
During early release weekend, new book skyrockets to Top 10 ranking on Amazon charts for expert advice and tactical guidance for founders, digital CEOs, and aspiring entrepreneurs who want to build the next breakthrough business. , /PRNewswire-PRWeb/ -- Mario Peshev, business advisor, angel investor, and CEO of DevriX and Growth Shuttle, today announces the formal launch of MBA Disrupted: Your Step-by-Step Guide to Bootstrapping $1M+ Digital Businesses on Amazon.
Council Post: How To Effectively Integrate AI Into Your Business Operations
Mario Peshev is the CEO of DevriX and Growth Shuttle, an angel investor, and a business advisor with 10,000+ hours of consulting. The year 2023 was the coming out party for artificial intelligence (AI), and it was a raucous celebration, from the historic popularity of ChatGPT to the . While its real-world impact is still being determined, one thing is sure: We’ve entered a new era of technological advancement, and these solutions are here to stay.
How To Effectively Integrate AI Into Your Business Operations
Technology 4 hours ago Your AI-native startup ain’t the same as a typical SaaS company TechCrunch - Ron Miller • 4h AI startups face a different set of challenges from your typical SaaS company. That was the message from Rudina Seseri, founder and managing partner at Glasswing Ventures, last week at the TechCrunch Early Stage event in Boston.
Robots vs. people - can the economy recover & futuristic trends
I’ll talk about robots in a bit, but a quick rundown of a busy week: A packed weekend with family travel and 15 hours of book writing (final touches on my alternative MBA book) A conference on Tuesday about futuristic trends (I’ll reveal some) A series of all-nighters for the book Sales calls/meetings/demos/briefs Actual day-to-day work At the airport as I’m writing this waiting for my flight to New York The last month has been busy: and as someone who continuously covers the macro situation,...
The Art of Presales Engagement in B2B
In the world of B2B sales, the presales stage is a crucible. It’s where deals are forged or fractured, and where building trust and understanding with potential clients is paramount. But with complex products, demanding decision-makers, and a cutthroat landscape, how can you ensure your presales team is engaging effectively and making the most of the B2B sales process?
5 Principles for Starting a New Business in 2024
Launching a successful startup isn’t easy. If it were, as the saying goes, everyone would do it. In reality, many try, but few succeed. One analysis of startup success between 2018 – 2022 found that one-fifth of small businesses closed in the first year, 31 percent closed in the second, and nearly 38 percent closed in the third year. Ultimately, just two-thirds of entrepreneurs who started their business journeys in 2018 were still operational by 2022.
17 Content Marketing Challenges for 2024: Practical Strategies to Thrive
The content marketing landscape is a constant dance of innovation and adaptation. With the breakneck pace of technological advancements and audience expectations, navigating the content marketing terrain in 2024 presents a unique set of challenges. From the rise of AI-generated content to the death of third-party cookies, these hurdles can leave even the most seasoned marketer feeling out of step.
How AI-Powered Experimentation Will Drive Digital Marketing Innovation In 2024
The internet is a fast-moving ecosystem. Trends rise and fall in weeks or days, minting new quasi-celebrities and relegating once-relevant personalities into obscurity. Marketing trends come and go just as quickly. Today’s innovative digital marketing strategies are tomorrow’s cringe-worthy has-beens. If brands are slow to adapt, they risk sounding tone-deaf or unaware, making it especially difficult to connect with their target audiences.
20 Biggest Financial Mistakes Business Owners Make
Owning a business is an exhilarating journey. You’re the captain of your own ship, charting a course towards innovation and success. But just like any voyage, a financial storm can erupt and send your dreams crashing against the rocks. The good news? By learning from the mistakes of others, you can navigate the financial waters with confidence.
Go-to-Market Strategy - The Comprehensive Walkthrough
Creating a comprehensive Go-To-Market (GTM) strategy is crucial for businesses looking to launch a new product, or service, or enter a new market. A well-crafted GTM strategy is basically a concise, short-term plan designed to assist businesses in various crucial aspects: Positioning Products or Services for Launch: Clearly defining how the products or services will be presented to the market, highlighting their unique value proposition.
Council Post: Five Critical Trends Impacting Enterprises In 2024
Mario Peshev is the CEO of DevriX and Growth Shuttle, an angel investor, and a business advisor with 10,000+ hours of consulting. After an uncertain 2023, businesses are ready for fear and unpredictability to give way to growth and innovation. Meanwhile, we are witnessing a confluence of economic uncertainties and technological advancements reshaping the landscape of e-commerce and digital marketing.
How to Transition to Account-Based Marketing
The B2B marketing landscape is experiencing a profound transformation. The era of broad, indiscriminate campaigns is fading, replaced by a new paradigm of precision and personalization. At the forefront of this shift is Account-Based Marketing, a strategy that has quickly risen from a niche tactic to a central pillar of B2B marketing strategy.
Agile Isn’t Enough For Sustainable Business Growth: How Brands Can Use Marketing Experimentation To Spur Continual Innovation
Propelled by the rapid rise of artificial intelligence (AI), mass adoption by global communities (5.3 billion people are now online around the world) and consumers' seeming insatiable demand for digital products and services, the internet and its vast web of interconnected ecosystems is changing before our eyes. Understandably, businesses are trying to transform alongside it. Many are struggling to keep up.
LinkedIn's Reach is Broken (2024 Testing In Action)
If you've found this article through social shares & mentions here or on Twitter or other social directories like reddit, I'll preface this with the following: I've been a LinkedIn supporter for over a decade, and I want the network to work again. Seriously though, I joined 16 years ago and have been a pretty heavy user way before it was cool: So, while most users would vent once and just leave a platform or site for good (there's plenty of fish in the sea), I'll keep trying.
Council Post: 14 Uncomfortable Questions Businesses Must Answer
By Mario Peshev, CEO of DevriX and Rush, angel investor and business advisor for SMEs who has scaled billions of impressions and millions in GMV. When managing a business, entrepreneurs often face a wide range of challenges as they navigate its constant evolution. These inquiries can make them uneasy, but tackling them directly is not merely an exercise. It's a critical step toward preparing for and overcoming the most prevalent business issues.
Drive Growth and Profitability: 14 Ways to Transform Your Business in 2024
With the current outlook of 2024, companies and individuals are hopeful that the economy will start to recover. The Fed has kept the interest rates steady since July 26, 2023, up until the 5.25% – 5.50% point. The general public expects upcoming rate drops around Q2 this year, easing the global economy. source: tradingeconomics.com We saw the stock market recovering in 2023, too – with 25% growth of the S&P index from the beginning of last year.
Council Post: Three Ways AI Will Reshape Enterprises In 2024
Mario Peshev is the CEO of DevriX and Rush.app. Rush helps dropshippers, brand owners, ecom agencies to increase customers LTV & retention. Unless you’ve been offline for the last year, you’ve definitely heard about AI (a lot). While the concept and technology is nothing new—it’s been around for decades—it sure felt novel when OpenAI released ChatGPT in November 2022, moving the technology from the lab to the mainstream overnight.
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