Nova Safo on Muck Rack

Nova Safo

Verified
(He/Him)
California
As seen in: Marketplace, Marketplace Minute, Yahoo News, Yahoo Singapore, Flipboard, Phys.org, The Times of Israel, Yahoo, ABS-CBN News, IOL Motoring, Independent Online, Arab News and
Covers:  Economy, Business, Technology
Correspondent at public radio’s Marketplace. Contact: signal @novasafo.42 / insta @novasafo

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Nova Safo’s Biography

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Nova Safo is a Marketplace correspondent covering a wide range of topics with a focus on macroeconomic developments here and abroad, as well as business and economic policy.

Articles

As Pizza Hut struggles, its parent company decides to offload it

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By Nova Safo Verified
| Marketplace Verified
A price war in the pizza business has convinced Yum Brands to throw in the towel. The corporate owner of the Pizza Hut chain is selling it to a private equity firm. Pizza Hut has struggled as consumers turn to the cheapest options for pizza delivery and other discretionary treats. Pizza Hut started out as a sit-down restaurant, as this 1990s commercial makes clear. But for pizza chains nowadays, in-house experiences are out, and cheap delivery is in.
Open in Who Shared Issue with article?

Who would benefit from a U.S. wealth fund's investment in AI?

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By Nova Safo Verified
| Marketplace Verified
A strange alignment of bedfellows — OpenAI, Anthropic, President Donald Trump, and U.S. Sen. Bernie Sanders — are all discussing the idea of the public having an ownership stake in artificial intelligence companies. The idea is simple. If the public bears costs through data center buildouts and loses jobs to AI, then the public should share in the benefits of the technology through a government-controlled sovereign wealth fund.
Open in Who Shared Issue with article?

Cheaper EVs are on the way

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By Nova Safo Verified, Meredith Garretson Morbey, Alex Schroeder Verified
| Marketplace Verified
May 29, 2026 Cheaper EVs are on the way This morning, we delve into the growing competition for affordable electric cars. Justin Sullivan/Getty Images
Open in Who Shared Issue with article?
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What was your first job as a journalist?

Web editor at KFWB All-News Radio in Los Angeles. "You give us 22 minutes, we'll give you THE WORLD!"

Have you ever used a typewriter?

Yes!

Who's your favorite fictional journalist?

Murphy Brown
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