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Marc Berman

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Former New York Post Knicks/tennis writer now stringing for Palm Beach Post and dishing on NYK when spirit moves him.
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Articles

The Secret to American Idol’s Survival? Knowing When to Evolve

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By Marc Berman
| Inc. Verified
25 years later, the real talent behind the reality show is reinvention. When American Idol debuted on Fox in 2002, it didn’t invent the television talent competition format. It identified the right moment to reinvent it. Two years before American Idol premiered, CBS struck ratings gold with Survivor in the summer of 2000. The once-barren summer television landscape suddenly became fertile ground for unscripted competition series.
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Shark Week Has Lasted Nearly 40 Years. Here’s What Businesses Can Learn From It

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By Marc Berman
| inc.com. Verified
Four decades later, Shark Week is still feeding the power of a great brand. Every entrepreneur wants to build a business people that remember. But the biggest challenge is creating something customers do not just enjoy once but that they return to year after year. Few brands have mastered that better than Discovery Channel’s Shark Week, which returned on July 26. Part of the reason viewers keep coming back is simple: sharks are fascinating.
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The Esports World Cup Had Weeks to Move a Global Event. Here’s How It Pulled It Off

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By Marc Berman
| Inc. Verified
When disruption hit, adaptability became the ultimate strategy. Entrepreneurs often spend months building a strategy, investing resources, and preparing for every possible scenario. But the real test of leadership comes when the original plan is no longer possible. The ability to adapt quickly, protect relationships, and execute under pressure can determine whether a company simply survives disruption or turns it into an opportunity. The Esports World Cup faced exactly that challenge.
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