Oliver RingIt’s safe to say that “recapturing millennials” has been a buzzword thrown around the gambling industry for a considerable while. Are young punters drawn to greyhounds and racing in the same way as previous generations? When they’re looking to have a bet, what are they looking for? The esports opportunity is still arguably in its infancy. It’s vitally important to remember that the burgeoning industry is still very young, and as with everything, takes time to settle and prosper.
Today marks the last day where attendees can secure a 20% discount for this month’s forum with code “ESI20” at checkout. Tickets can be found here for £15 (excl VAT). After the rousing success of the inaugural ESI Forum, Esports Insider (part of SBC Global) are delighted to reveal further details of the second Forum, set to take place on Thursday August 31st in association with Digital Fuel. Tickets are already selling quickly as anticipation builds.
Key figures from across the esports industry will discuss and debate the key integrity issues in the burgeoning industry at September’s Betting on Esports conference at Olympia, London. The panel will explore a wide range of topics, from software/hardware cheating to doping as well as examining whether or not esports has a major integrity scandal looming in the future.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".