Etzioni on AI: What the World Cup tells us about the best roles for humans and machines In soccer, a single blown offside call can decide who advances and who goes home. But what can you do? Referees are only human. Well, the 2026 World Cup has put computer vision and AI on the officiating crew: video review, a sensor inside the ball, semi-automated offside calls, cameras bolted into every rafter. And the tech has already decided a goal.