Paddy Gilmore on Muck Rack

Paddy Gilmore

As seen in: Brands & Humour, The Drum, Substack, Flipboard, Photos, Photographers and Photobooks, MediaCat Magazine
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Articles

The formula behind the perfect April Fool’s Day stunt

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By Paddy Gilmore
| Flipboard
Now Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to its logo. This time, it’s swapping blue for a metallic black and white logo. According to Max, the color …
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In with the kids but out of touch: brands using humour in 2024

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By Paddy Gilmore, Mark Byrne, Emily Fairhead-Keen, Olivia Wedderburn
| MediaCat Magazine Verified
The long-running embrace of brand purpose increasingly seen as an example of marketers living on another planet. Buying a packet of Rana pasta, for instance, we are told to Live Life Generously, but nothing at all about, y’know, pasta. The epitome of this trend is perhaps The Drum magazine’s slogan Marketing can change the world, which sounds both hilarious and bland at the same time.
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Crisps to Czech-made cars: using humour to win brand fame

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By Paddy Gilmore, Mark Byrne, Emily Fairhead-Keen, David Juul Ledstrup
| MediaCat Magazine Verified
Using humour in advertising doesn’t just make people laugh or smile. It can be a critical tool in getting brands that much-needed asset — fame. It does this subtly but effectively, using a technique that’s been used for years by global brands such as Škoda, McDonald’s and IKEA. Humour often functions by playing with a commonly-held view or fact. Take this joke: Did you hear about the cargo ship carrying yo-yos? It sank 44 times.
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