When Paul mentioned that he especially wanted to watch the totality of the solar eclipse by driving a few miles out to Traveler’s Rest, I was a little disappointed because I had elected to stay at home, having signed up with an organization that asked people to file reports of how their animals behaved as the shadow of darkness began to fall. And I had hoped he would join me.
Look, I know none of you turn to this column to read anything political, in fact several readers have emailed to tell me they search specifically for this column to get away from politics. I appreciate that because it’s the same reason I often choose to lose myself in English murder mysteries—to escape the violence and vulgarity in our day to day lives by watching genteel people wearing tweeds, living in charming village settings imaginatively killing each other.
This whole 'vocal rest' thing I'm doing to heal my throat and, it is hoped, regain my voice once again in a few weeks, is getting decidedly old. Part of me thought it wouldn't be that difficult--armed with pencil and writing tablet, it didn't seem that big a deal to scrawl out yes and no replies to the queries that usually flow through our home: 'Do you still have my debit card?' 'Did you feed Rosie?' 'Do you still have my debit card?'
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".