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Articles by Park Street
Skrewball’s Steven Yeng: Building a Three Million Case Whiskey Brand— What It Takes
Most new spirits brands never reach 100,000 cases. Skrewball passed three million. In 2018, Steven Yeng and his wife Brittany launched a peanut butter whiskey out of their bar in Ocean Beach, San Diego. Banks turned them down, investors drank for free and never wrote a check, and most of the industry didn’t know what to make of the idea. Within a few years, Skrewball became the fastest brand over $20 to hit a million cases.
What’s Actually Happening in American Whiskey
Recorded live at Bar Convent Brooklyn, Matt Strickland, Master Distiller at Iron City Distilling, provides a reality check on American whiskey and cuts through the industry panic. Matt challenges the prevailing “doom and gloom” narrative, deconstructing the difference between temporary cyclical contractions and permanent structural shifts.
How to Reframe American Whiskey for a New Generation
At Bar Convent Brooklyn, Cameron George, Master Blender & Global Head of Advocacy at SirDavis, delivers a masterclass on American whiskey and decoding Gen Z consumer behavior to break free from legacy marketing tropes. Cameron explains that American whiskey does not have a liquid quality problem.
Beyond the three-tier system every beverage alcohol brand must navigate, ready-to-drink brands are entering a category growing faster than almost anywhere else in beverage alcohol, and getting more crowded by the month. According to IWSR data, the U.S. RTD category is on pace to reach $21 billion in value by 2027. Spirits-based RTDs alone grew 17% to $3.3 billion in 2024 before growing another 14% in 2025.
How Fortaleza Became One of the Most Sought-After Tequilas in the World
Most spirits brands are built to be sold. Fortaleza was built to win back a family legacy. Guillermo Erickson Sauza is the great-great-grandson of Don Cenobio Sauza, who founded one of tequila’s foundational names in 1873 and is credited as the first to export tequila to the United States. When his grandfather sold the Sauza company in the 1970s, more than a century of family ownership ended.
The Top Beverage Alcohol Industry News Stories in 2026 So Far
– Click to see news stories from Q1 – Click to see news stories from Q2 – Click to see news stories from Q3 *This article was originally released in February 2026 and updated with additional material in November 2026. October 2026 brought consolidation and courtroom drama in equal measure: blockbuster deals reshaped how spirits reach consumers, while legal rulings redrew the lines on pricing, labeling, and home production.
Regulatory Affairs Senior Manager
We are supporting a pharmaceutical company committed to delivering innovative therapies that improve patients' lives in recruiting a Senior Regulatory Manager. Their global teams collaborate to bring cutting-edge solutions from concept to market while maintaining the highest standards of quality …
First Coast News
First Coast News @FirstCoastNews • 424K subscribers•67K videos The official YouTube channel of First Coast News, NBC 12/ABC 25 in Jacksonville, Florida. ...more...morefirstcoastnews.comand 3 more links
At least four killed in Eden after city garbage truck strikes work crew, responder says
At least four people have died in Eden after a utility truck owned by the city ran a stop sign and struck workers at an intersection of two streets near the Spray Community northeast of downtown Thursday afternoon. A first responder at the scene told the News & Record that at about 1:30 p.m. the driver of a city garbage vehicle suffered a medical emergency while traveling on Carroll Street toward the intersection with Church Street.
Pharmaceutical Senior Marketing Associate
A global pharmaceutical company is currently looking for a Senior Marketing Associate to join their team on an 12-month temporary contract. As a Senior Marketing Associate, you will play a crucial role in supporting the execution of strategic marketing initiatives to drive brand awareness and …
Sales & Marketing Specialist
We are seeking an exceptional Sales & Marketing Specialist to join our client in Henley-on-Thames. This role combines lead generation, digital marketing and external partner collaboration to ensure all marketing activities align with business objectives. Key Responsibilities. Identify and attract …
From PDF to Data: Extracting Structured Information with Genkit and Gemini 2.0
February 20, 2025 Last week, Google released Gemini 2.0, and after reading this blog post about parsing PDFs using Gemini 2.0, I decided to rebuild the sample using Genkit. For those who are unfamiliar, Genkit is an AI integration framework that makes implementing AI features for your apps easier. In this blog post, I am going to focus on Genkit for Node.js, but the team is also working on building support for Go (available in alpha) and Python (under development).
Managing transitions from external assistance: cross-national learning about sustaining effective coverage
Given the prominent role of external assistance in health financing in low- and middle-income countries (LMICs) (World Health Organization, 2022), the question of how it is used to expand and sustain the coverage of key health services is of critical importance to countries, and the donors that support them, seeking to move towards Universal Health Coverage (UHC).
Sparkling wine in the US in 2023 - Market Intel
Sparkling wine in the US in 2023 – Market Intel 08/12/2023 - Wine Sparkling wine is no longer limited to celebratory occasions in the US. As a result, the segment’s share of the total wine category in the country has grown steadily over the last decade, from 5.4% in 2013 to 7.4% last year. During the same period, the US went from annual sales of 17m nine-litre cases of sparkling wine to over 26.5m cases.
Everything you need to know about Gen Z's approach to alcohol
Everything you need to know about Gen Z’s approach to alcohol – Market Intel Credit: Matheus Bertelli/Pexels 17/11/2023 - Cross Category As Gen Z consumers continue to shape the beverage alcohol trends like no other demographic has before, the need for the industry to understand their habits, traits and core values grows more urgent.
CenterPoint Energy utility poles impacting sidewalk safety and accessibility in Montrose
HOUSTON, Texas (KTRK) — For months, has reported on massive utility poles being erected in neighborhoods, creating eye sores. But now, these poles are impacting people’s ability to safely get down the sidewalk in Montrose. A couple of weeks ago, CenterPoint Energy put a massive utility pole in the center of a sidewalk along Dunlavy Street, making wonder if this was impacting the Americans with Disabilities Act, or ADA. For a sidewalk to be ADA accessible, it has to be at minimum three feet wide.
How is vodka holding up in the US? - Market Intel
How is vodka holding up in the US? – Market Intel Credit: Yanik Flowers/Unsplash 14/08/2023 - Spirits Once again, vodka was the largest spirits category in the US last year, boasting sales of 80.6m nine-litre cases. With the rise of tequila reshaping the spirits landscape, however, vodka has been forced to adapt and innovate to maintain its spot at the top of the market.
Overproof Shares Alcohol Bar Menu Trends for Tales of the Cocktail
Jul 26, 2023 | Categories, Trends, Video | Park Street University | In this video, Overproof’s Nick Nistico, Vice President of Strategic Clients, breaks down alcohol bar menu trends from nominees of the Spirited Awards at Tales of the Cocktail 2023. Nick touches on which alcohol brands and cocktails are the most popular on bar menus across the country right now. Overproof’s Full Breaking Down the Bar Report
Here’s Everything You Need To Know About TikTok’s "Moisture Sandwich" Method Original
For quite some time this year, the latest rave on skincare TikTok is “moisture sandwiching,” but what does it involve? Is this another beauty scam? Let’s dive deeper into the matter. “Moisture sandwich” is a term that refers to strategically ordered layers of moisturizing skincare products.
Here's Why Orgasms Can Enhance Your Beauty Routine
By Gigi Fong 6 Hrs ago 62 Hypes Feel-good activities have the ability to make your skin glow like no other, and great sex isn’t exempt. Alisa Vitti, creator of period tracker app Flo, has drawn attention to what might be your favorite beauty tip ever. If you love great sex, just know your vulva isn’t the only one who will benefit. She starts with a reminder for people of all identities: Penetration isn’t required for sex.
Here's Why Everyone on TikTok Is Talking About the Skin Barrier
There are nearly 130,000 mentions of #skinbarrier on Instagram, over 44 million views of the hashtag on TikTok, and Google search terms related to the topic have increased 72 percent in the past year alone. But how and why has the skin barrier become the latest trending buzzword to take over our social media feeds? According to dermatologist Dr. Sonia Khorana, this has to do with changes in consumer behaviour in recent years.
LUMA
Preview the new Eventfinda Where: Queenstown Gardens, Park Street, Queenstown Restrictions: All Ages Ticket Information: Door Sales Only Additional fees may apply That's it! We manage automatic weekly payments until you're paid off. Full purchase details can be viewed anytime online. You will need To be over 18 years old Visa/Mastercard payment NZ drivers licence or passport First instalment paid today Learn more about how it works. Credit criteria applies.
Queenstown Gardens
Preview the new Eventfinda Phone: 03 450 9109 Amenities: Carpark, Wheelchair Access, Toilets Suitable for Ages: Families Upcoming events at Queenstown Gardens ' . Position id: 2 Zone id: 16 Mobile zone id: 125 Popular Events Close By Plenty of time to complete your purchase.
LUMA Light Festival
Experience LUMA, a sensory event bringing together illuminated art, light sculpture, performance and community over four days on the shores of Lake Wakatipu in Queenstown, New Zealand. Event Info: - LUMA lights on 5:00 pm. Entrances will be through Park Street & Marine Parade - LUMA lights off 10:00 pm. Ticketing Info: - Under 12 years old are free to admit without a ticket through the gates with an adult.
HR Assistant
Our client in Egham are looking for an experienced HR Assistant for a two month period. Job Description To provide an effective HR support and administrative service. Working with HR Officers and the Recruitment and Retention Manager and other members of the team you will provide day to day support to managers and staff throughout the College.
Commercial Administrator - Pharmaceutical
Are you an experienced administrator with a background in supporting the commercial function? Our growing, dynamic pharmaceutical client is looking for positive, energetic professional to join their business in a truly multifunctional role. The Support Administrator will organise and coordinate office administration and procedures in order to ensure organisational effectiveness, efficiency and safety.
HR Manager
HR Manager Farnham up to £43,000 + Benefits Our client is an award-winning Surrey based Residential Developer which has experienced phenomenal growth over the past decade. Privately owned the organisation has an excellent track record of growth supported by strong profit levels. This is an excellent opportunity for a HR professional to develop their career within a talented team.
HR Director
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HR Manager
HR Manager Permanent Weybridge Up to 35k per annum We are currently working alongside a leading Facilities Management company to recruit a HR Manager to manage a team of HR Administrators based out of Weybridge The HR Manager will manage the Shared Hub team to enhance the employee experience, ensuring first class HR administration is delivered through trusted partnerships.
HR Analyst
An exciting opportunity to work within a global organisation to provide a high quality and comprehensive analytical support, organisational and assistance to the Director of HR and Business Operations Team. In addition to be able to assist the Human Resources Manager / HR Regional Leader in the formulation and implementation of the human resources policy.
HR Project Manager
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HR Director
A fantastic opportunity has arisen for an experienced HR Director with experience across quick service restaurants/ fast food outlets. The successful candidate will be responsible for all aspects of HR across a fast moving multi site operation. With nearly 1,000 employees this opportunity will require HR strategy, recruitment,internal communications, reward and compensation, learning and development, and succession planning.
HR Director
Associ8solutions are currently supporting a well-established hospitality organisation in their search to find a HR Director. The Client Our client is a successful hospitality organisation who provides freshly prepared food. The Role The successful candidate will lead the human resources team to ensure that top-quality HR support is provided in the business.
Interim HR Director
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HR Manager
Orion Group Life Sciences have an exciting opportunity for a Human Resource Manager for our Multinational Biotechnology client based in the Cambridge/Uxbridge area on an initial 9 month contract.
Hr Manager
Our client has a very interesting and varied role within their busy business. In a standalone HR position, you will be supporting all the Group’s businesses which means approx. 250 employees’ in 6 locations across the UK. The successful candidate will be responsible for the overall development and implementation of the HR function within the business.
HR Manager
HR Manager Location: Berkshire & Oxfordshire Hours Per Week: 37.5 hours per week Employment Type: Full Time About the role We are looking for an experienced HR Manager to join our growing organisation. You will be offering support to our social care teams in Berkshire and Oxfordshire, working alongside our established HR Manager for Hampshire and Dorset.
HR Project Manager (SuccessFactors)
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HR Business Partner
We are looking for experienced HR Business Partners Interim/FTC to join our Customer Experience and Group Functions HR team. The roles will be based in Reading with some travel required to our Swindon office. About the role: The role will be supporting the Head of HR to develop and deliver our people agenda and associated activities in our Customer Experience and Digital business areas. It's an exciting time to join Thames Water. The industry is transforming and at a pace.
Fluent Spanish Talent Acquisition/H.R. Co-ordinator
Are you a Fluent Spanish Talent Acquisition/H.R. Co-ordinator available for your next contract? Our Clients EMEA Campus recruiting team consists of around 65 employees, including recruiting managers, recruiters, and events specialists, who attract and assess the brightest and best graduate talent for our global Client in partnership with 85 Times Top 200 universities. Our Client will hire around 6,000 graduates in 2021.
HR Assistant
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HR Manager (Process Improvement)
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HR Manager
JOB PURPOSE: The purpose of the role is to deliver a high quality, highly responsive HR service to the clients of HR Dept, North and SE Hampshire, both on client sites and through the Advice Line, with clear advice on all employment related issues.
HR Administratror
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HR Administratror
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HR Administratror
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Recognising fish as animals
Recognising fish as animals Keith Treves-Brown, retired 3 Sherwood Mews, Park Street, Berkhamsted, Hertfordshire HP4 1HX email: keith{at}trevesbrown.me.uk Statistics from Altmetric.com Many years ago I was a member of BVA council representing a species division.
Lo and No Beverage Summit 2020
As sober-curious consumers embrace new lifestyle choices, the low and no alcohol industry is gearing up for considerable growth in North America. According to the IWSR Global opportunities in Low and No Alcohol report, in the USA alone, 52% of consumers are trying to reduce their alcohol intake. This is inline with the global trend of health consciousness fuelled by wellness culture. But this begs the question is the mindful drinking movement here to stay or is it just a fad?
Lo and No Beverage Summit 2020
As sober-curious consumers embrace new lifestyle choices, the low and no alcohol industry is gearing up for considerable growth in North America. According to the IWSR Global opportunities in Low and No Alcohol report, in the USA alone, 52% of consumers are trying to reduce their alcohol intake. This is inline with the global trend of health consciousness fuelled by wellness culture. But this begs the question is the mindful drinking movement here to stay or is it just a fad?
Addressing research waste
Addressing research waste Keith Treves-Brown 3 Sherwood Mews, Park Street, Berkhamsted, Hertfordshire HP4 1HX email: keith{at}trevesbrown.me.uk Statistics from Altmetric.com My experience, in the dim and distant past, as a peer reviewer of over 100 papers submitted to one particular scientific journal means that I share Rachel Dean’s concern about what she calls research waste (VR, 2 November 2019, vol 185, p 545).
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