We have all heard about communication and how words themselves are the least important part of communication. And, within the words themselves, the least attended-to word seems to be the so-called “extra” words, such as prepositions, adjectives, and adverbs. We focus on verbs to be sure they are action oriented, used in the correct tense, case correct, and meaningful. Nouns often are determined by content and context.
In another life (meaning a different role than Editor of The Journal of Continuing Education in Nursing), I learned a word that I love. It has so much meaning and affects every one of us, no matter where we live or work. That word is glocal. Glocal refers to the idea that in today's transient society, we are all members of both a local community and a global one (National League for Nursing, 2017; Rowthorn, 2015). If you don't think this is true, look around your community.
Last year, I wrote about retraining the elephants in the room (Yoder-Wise, 2016). My point then was about trying to take on the issues we don't want to talk about so those issues don't just sit there and slowly (or quickly) fester into something we can no longer deal with. I had in mind issues such as civility in the workplace—something we don't address in a manner that resolves the issue. Then, I read William Falk's editorial in The Week (March 17, 2017).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".