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Patrick McKenzie on Muck Rack

Patrick McKenzie

Chicago
As seen in: Bits About Money, Complex Systems with Patrick McKenzie (patio11), Forbes, Substack, iVoox Podcast and Radio, The Free Press, Works in Progress
I work for the Internet and am an advisor to @stripe. These are my personal opinions unless otherwise noted.
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Articles

What LLMs can and can't do for writers, with Clara Collier of Asterisk Magazine

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By Patrick McKenzie
| Complex Systems with Patrick McKenzie (patio11)
Patrick McKenzie is joined by returning guest Clara Collier, editor-in-chief of Asterisk Magazine, to discuss how working writers and reporters actually use LLMs. Patrick walks through the machinery behind his recent SPLC reporting, including "parallel construction" with LLMs: when sources can't go on the record, models can surface public confirmation of the same facts in unguarded podcast interviews, press releases, and prepared remarks.
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YouTube economics now, with Justin Kuiper

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By Patrick McKenzie
| Complex Systems with Patrick McKenzie (patio11)
In this video episode of Complex Systems, Patrick McKenzie (patio11) is joined by Justin Kuiper, a longtime writer for MatPat's Game Theory family of channels and now creator of Proof Positive, to discuss the microeconomics of YouTube. They break down how creators actually get paid — from $3–$20 CPMs and the leaky funnel where a million views yields perhaps 50,000 actual ad views, to sponsor reads, Super Chats, and MrBeast selling chocolate bars as his own advertiser of last resort.
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Wrong numbers and why they survive, with Aaron Brown

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By Patrick McKenzie
| Complex Systems with Patrick McKenzie (patio11)
Patrick McKenzie (patio11) is joined by Aaron Brown, author of Wrong Number, to examine why institutions that produce bad statistics face so few consequences for doing so. Presenting Sponsors: Mercury & Granola Complex Systems is presented by Mercury—radically better banking for founders. Mercury offers the best wire experience anywhere: fast, reliable, and free for domestic U.S. wires, so you can stay focused on growing your business. Apply online in minutes at mercury.com.
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