Patrick Paolini

Patrick Paolini, VP-GM of Fox’s WTTG-WDCA Washington, says it's time for the TV business to “admit that a ‘win’ in metered  markets four times a year is meaningless — and that the focus on the four monthly sweeps is actually harmful to our business.” Confession is good for the soul, so here goes: I pay close attention to the station’s ratings. There, I said it.

Confession is good for the soul, so here goes: I pay close attention to the station’s ratings. There, I said it. I like to win. And while we’re confessing, can we all please admit that a “win” in metered (LPM) markets four times a year is meaningless — and that the focus on the four monthly sweeps is actually harmful to our business? We’ve all known this for years, and it’s truer today than ever.

Patrick Paolini, VP-GM of Fox’s WTTG-WDCA Washington, says it's time for the TV business to “admit that a ‘win’ in metered  markets four times a year is meaningless — and that the focus on the four monthly sweeps is actually harmful to our business.” Confession is good for the soul, so here goes: I pay close attention to the station’s ratings. There, I said it.