Paul Briggs on Muck Rack

Paul Briggs

Ontario
As seen in: EMARKETER, IMDb, Business Insider, SensaCine, JD Supra, Lexology
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Articles

Canada Social Media Users 2026

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By Paul Briggs
| EMARKETER
EMARKETER’s annual forecast for social network users in Canada highlights multiple platforms with sizable and distinct audiences. This deck covers: Our latest forecasts for social network users by generation Rankings of the top platforms, including Facebook, Instagram, TikTok, Snapchat, Pinterest, Reddit, and X (formerly Twitter) Implications for brands and agencies
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Canada Ad Spending vs. Time Spent 2026

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By Paul Briggs
| EMARKETER
Consumers in Canada spend far more time with connected TV (CTV) than ad budgets reflect. As viewing habits shift, marketers face pressure to close the gap before audience attention outpaces investment. Key Question: How do time spent and ad spending metrics vary by advertising channel? Key Stat: CTV’s share of time spent is more than three times its share of ad spending.
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Canada Digital Ad Spend 2026

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By Paul Briggs
| EMARKETER
Ad spending is rebounding in Canada as connected TV (CTV), retail media, and social media gain share. Digital growth is accelerating, but trade tensions and budget scrutiny are forcing tougher decisions on channel mix and performance. Key Question: What channels are driving digital’s ever-climbing share of advertising? Key Stat: Digital will account for 80.1% of total media ad spending in Canada in 2026.
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