Most entrepreneurs might be understandably leery about opening a brewery right now. The industry looks about as saturated as a bar towel after a keg spill. Between 2012 and 2016, the number of craft beer makers nationally more than doubled to 5,234 from 2,420, according to craftbeer.com. San Diego County alone has more than 140 of them. Even Orange County, which came late to the party, is now home to almost 40 craft breweries, thanks to a flurry of openings in the last couple of years.
The craft distillery boom shows no signs of slowing down. Between 2005 and 2016, the number of small distilleries in the U.S. increased from roughly 50 to 1315, according to Fortune magazine. As with craft beer, the trend is concentrated in a handful of states. More than a third of all craft distilleries can be found in California, New York, Washington, Colorado and Texas.
Though it snagged its liquor license just last year, this stylish bar in a nondescript Fountain Valley strip mall has already found an enthusiastic audience. The vibe is young and multicultural; during Lunar New Year, a large Asian contingent in a celebratory mood packed the place. Created by five longtime friends, the Recess Room offers something for everyone.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".