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Paul Wright

As seen in: LinkedIn, Medium, Daily Mail, Bandcamp Daily, Educational Studies, MDPI, Taylor & Francis Online, Royal Society of Chemistry, The Drum, Campaign (UK) and
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Articles

#media #digitalmedia #advertising #socialmedia #mediastrategy #marketing #marketingstrategy

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By Liam Brennan, Paul Wright, Nick King
| LinkedIn
Meta overtaking Google in advertising revenue is a symbolic moment for the industry, but it’s really the result of a deeper shift already underway. EMARKETER forecasts suggest Meta will generate around $243B in ad revenue in 2026, slightly ahead of Google at $239B - 24% YoY growth, roughly double Google’s 12%. Google has dominated for so long because search captures intent. However, the platforms owned by Meta increasingly capture discovery before intent exists.
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From Web2 Compliance to Web3 Assurance: How Crypto Exchanges Are Rebuilding Trust Online

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By Paul Wright
| TMCnet Verified
In the aftermath of scandals, bankruptcies, and billions lost in poorly managed platforms, crypto exchanges have entered a new era — one defined by accountability, transparency, and technological assurance. The crypto industry’s evolution from Web2 compliance frameworks to Web3 trust models has reshaped how traders, regulators, and even blockchain developers perceive safety online.
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How to win the Women’s Rugby World Cup and beyond

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By Paul Wright
| The Media Leader UK Verified
Opinion The live sport experience starts before the first whistle, from pre-match meals to watch parties to attending fan zones. For brands, that’s a goldmine of moments to connect — but also a challenge. Back in the early 1990s, when I started my career at Sky, sports advertising looked very different from today. Live fixtures on TV were rare.
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