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Liam Brennan on Muck Rack

Liam Brennan

As seen in: Apple Podcasts, LinkedIn, The New York Times, British Journal of Cancer, Nature, The Washington Post, Chicago Tribune, Slate, The Hill, Ad Age and
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Articles

Opinion: The Dangers Of Dark Money

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By Liam Brennan
| New Haven Independent Verified
Dark money has entered the chat. Or at least it has landed in the 92nd State House District race. Two Simsbury consultants with a P.O. Box in West Hartford created a front organization on July 22 called “Connecticut for the Future.” Armed with $150,000 from a federal PAC based in D.C., they then put $50 behind Olaleye Onikuyide and $50 to Ethan Werstler, $4,240 behind Toni Lombardi, $11,040 for Jack Fazzino, $27,996 supporting Maryam Khan, … and $53,106 behind Eli Sabin.
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#media #digitalmedia #advertising #socialmedia #mediastrategy #marketing #marketingstrategy

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By Liam Brennan, Paul Wright, Nick King
| LinkedIn
Meta overtaking Google in advertising revenue is a symbolic moment for the industry, but it’s really the result of a deeper shift already underway. EMARKETER forecasts suggest Meta will generate around $243B in ad revenue in 2026, slightly ahead of Google at $239B - 24% YoY growth, roughly double Google’s 12%. Google has dominated for so long because search captures intent. However, the platforms owned by Meta increasingly capture discovery before intent exists.
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The Rise of “Liam”

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By Liam Brennan
| arcmag.org
Forty years ago, “Liam” was the kind of name American tongues stumbled over. Too Irish, too foreign, too inconvenient. Now it is the most popular boys’ name in the country. That arc, from unpronounceable to unavoidable, says something about how America absorbs difference, and about the people it still refuses to fully absorb.
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