I’ve gotten into the groove once or twice, but it just never stuck. I’ve done countless stories at work as a senior health producer about all the benefits and it sounds great. One of those benefits is better focus and increased productivity. And you KNOW I want that. But I just couldn’t figure it out. I always struggle to switch my brain off and so I’ve never had the “enlightening moment” everyone always talks about. Well it turns out I was doing it wrong. My intentions were all screwed up.
Are you one of those people that puts everything you need to do onto one list? It’s a classic mistake I see people make over and over again. Just like you wouldn’t expect to find carrots in the candy aisle – ‘lose 15 pounds’ and ‘buy milk’ don’t belong on the same lists. The key to making lists work for you is writing lots of different lists based on your specific needs. That way you will know where to access the information when you need it.
Since I started ListProducer.com and wrote Listful Thinking I’ve been on my fair share of radio shows. It’s a nice way to meet new people, many of whom are often list makers themselves. Plus I always find we have really interesting conversations about what it really means to be more productive. Although I’ve spent my career in television I like to think I know a bit about radio. My husband Jay works for CBS Sports Radio so I must have learned a little bit through the years!
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".