After writing a couple of hundred articles over these eight or so years I thought I had a feel for what would get a response from you folks out there in reader land.For example, I know writing about pets are always good for an “aw, shucks” kind of moment. Like when I wrote about my cat Morgan passing away.
“Aw, she had her baby. That’s nice. And such a cute picture of the little guy too.”I’m talking to myself while scrolling through Facebook one morning, looking to see what’s new with some folks I know when I run across an old bartender of mine that just had her first child. She posted a bunch of pictures of her son, and I had to smile as I thought of her when she first started working for me as a teenager.And here she is, all grown up with a family of her own.
“Hey hon, are we ever going to get away for that weekend we promised ourselves this summer?”Anne was asking about something we’ve planned awhile ago, and for the life of me I couldn’t figure out how to answer. I was looking at the calendar and noticing that all of those empty spots I saw back in April are now filled with get togethers with family and friends. Which is great, but really, where has the time gone?Tick tock goes the clock. This isn’t new, this thing about time slipping by.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".