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Articles by Peter J Hamilton
How Insurance Software Uses Sales Analytics to Improve Performance
Insurance businesses face mounting pressure to maximize sales effectiveness while dealing with complex market dynamics. Sales performance optimization is a critical strategy for insurers seeking to thrive in competitive environments. However, most insurance companies continue operating with legacy systems that obstruct sales transparency and performance optimization. These outdated platforms create significant barriers due to their inflexibility in adapting to market changes.
Phospho-CREB Regulation on NMDA Glutamate Receptor 2B and Mitochondrial Calcium Uniporter in the Ventrolateral Periaqueductal Gray Controls Chronic Morphine Withdrawal in Male Rats
Citation Tools Phospho-CREB Regulation on NMDA Glutamate Receptor 2B and Mitochondrial Calcium Uniporter in the Ventrolateral Periaqueductal Gray Controls Chronic Morphine Withdrawal in Male Rats Journal of Neuroscience 45 (29) e1934242025; DOI: 10.1523/JNEUROSCI.1934-24.2025 Citation Manager Formats Recaptcha requires verification.
Phospho-CREB regulation on NMDA glutamate receptor 2B and mitochondrial calcium uniporter in the ventrolateral periaqueductal gray controls chronic morphine withdrawal in male rats.
Citation Tools Phospho-CREB regulation on NMDA glutamate receptor 2B and mitochondrial calcium uniporter in the ventrolateral periaqueductal gray controls chronic morphine withdrawal in male rats. Journal of Neuroscience e1934242025; DOI: 10.1523/JNEUROSCI.1934-24.2025 Citation Manager Formats Recaptcha requires verification.
Transposable Elements are Dysregulated in Brains of Individuals with Major Depressive Disorder
Abstract Transposable elements (TEs) are repetitive DNA sequences capable of being transcribed and re-integrated, or transposed, into distinct loci throughout the genome. While thought to be largely transcriptionally silenced in brain, TE transcription is increasingly recognized as dynamic and involved in human health and disease states, including in disorders of the brain.
The future of shoppable TV ads? It isn’t QR codes
The following is a guest piece by Peter Hamilton, director of ad innovation at Roku. Opinions are the author’s own. Last year’s Super Bowl cut the ribbon bringing the decades-old TV spot to life. Coinbase premiered a spot where a mysterious QR code glided across the TV like a DVD screensaver. The results? Coinbase saw app installs grow 309% week-over-week, according to Sensor Tower. The 20 million hits to the company’s landing page in one minute was six times higher than previous benchmarks.
The future of shoppable TV ads? It isn’t QR codes
Roku's Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad.
Cultivating a thriving and inclusive workplace: Three ways leaders can walk the talk - ETHRWorldSEA
By Peter Hamilton, Vice President & Managing Director, APAC, KellyOCG As we reflect on the significance of Pride Month that just passed, the dialogue surrounding the value of diversity, equity, and inclusivity (DEI) continues to grow. Yet despite the increased emphasis on social justice and inclusivity, the workplace continues to lag behind incorporating DEI initiatives.
The impact of COVID‐19 on mental health and well‐being in critical care nurses – a longitudinal, qualitative study
DATA AVAILABILITY STATEMENT The data that support the findings of this study are available on request from the corresponding author. The data are not publicly available due to privacy or ethical restrictions.
Article: Decoding the future of work
Effects of the pandemic have led organizations to make amendments to the way they function. At this time of continued uncertainty, it becomes important to lay out the roadmap for future scope and put strategies into place. Implementation of policies like DEI, focus on overall employee experience and well-being could help employees both personally and at work during this period of flux.
Article: Adoption of leading-edge technology is key to effective workforce planning and management
With the unexpected consequences of the pandemic, the world of business was compelled to make amendments in the way they function. Vast disruptions have led to employers facing significant hurdles in managing a hybrid workforce. Organizations have modified by adopting new ways of working. Adoption of technology, rapid digitalization, enabling dispersed operations and collaborative functioning are key to remain efficient and meet company objectives.
Evaluation of Inter‐professional Education (IPE) with medical, nursing and pharmacy students through a simulated IPL Educational Intervention
ORIGINAL PAPER Peter Hamilton, Corresponding Author peter.hamilton@nes.scot.nhs.uk orcid.org/0000-0002-6347-7178 NHS Education for Scotland, 2 Central Quay, 89 Hydepark Street, Glasgow, UK Corresponding author Peter Hamilton-. NHS Education for Scotland, 2 Central Quay, 89 Hydepark St, Glasgow G3 8BW.
Prioritising employee experience in a digital-first world
Prioritising employee experience in a digital-first world, SME - THE BUSINESS TIMES
No one uses your amazing app, now what?
You’ve built your mobile app. It’s complete, it runs great, and you’ve gotten a few downloads. But it just doesn’t seem to be taking off. It isn’t matching the glorious rise you had envisioned. The challenge you face? Standing out in a sea of mobile competition. Today, Indians have an average of 32 apps on their mobiles — making the competition for usage fairly steep. According to the The Times of India, 47 percent of Indian consumers’ time is spent on communication apps like WhatsApp.
Ad Blocking and what it means for marketers in India
There are about 460 million people connected to the internet in India. Nearly 50 per cent of these people rely on their smartphone to go online, making India the world’s third-largest smartphone market. India accounts for nine percent of global app downloads. What makes India exciting for marketers is that the country’s mobile market is continuing to grow at an exponential pace.
Why Recessions Give Rise to CPA
You may not know this, but TUNE built our first product on the back of the 2008 financial crisis, now known as the Great Recession. In the two years following, we saw the largest percentage growth we have ever seen as a company. Over the years, entrepreneurs and executives alike asked me why I thought this was the case. Now, the impact of COVID-19 on our culture, unemployment rate, and economy has me reminiscing on that time.
Five Partner Marketing Trends For 2020
Home Performance Marketing TechnologyPublisher News and Strategies PerformanceINhttps://performancein.com TUNE shares its five partner marketing trends for 2020. Our little corner of the world called affiliate marketing is growing up. It is becoming a category that deserves a separate line in the P&L and an expectation for real growth.
Withdrawal from repeated morphine administration augments expression of the RhoA network in the nucleus accumbens to control synaptic structure
The nucleus accumbens (NAc) is a critical brain reward region that mediates the rewarding effects of drugs of abuse, including those of morphine and other opiates. Drugs of abuse induce widespread alterations in gene transcription and dendritic spine morphology in medium spiny neurons (MSNs) of the NAc that ultimately influence NAc excitability and hence reward‐related behavioral responses.
10 Key How-to's for Creating a Compelling Pitch Video
Pitching skills are as important as the concept and content when it comes to attracting funders. We asked writer and speaker Fernanda Rossi to share her practical guide to creating a successful video pitch. Fernanda is author of Trailer Mechanics: How to Make Your Documentary Fundraising Demo. —————————– Documentary Fundraising: 10 Key How-to’s for Creating a Compelling Pitch Video by Fernanda Rossi 1. What’s in a name?
Free-to-Watch Online Documentary Content: The Top 15 Aggregators. What's the Business Model?
The 30-year boom in unscripted content is being unsettled by several distant clouds. 1. Pay-TV sub fees have been the biggest driver of the factual TV boom. However, consumers are beginning to lose their loyalty to pay-TV as their #1 delivery system for video entertainment. Analysts estimate that US cab/sat distributors lost between 1.3 – 2.7 million subscribers last year. 2. Meanwhile, the cordless alternative is becoming more viable: The scale and quality of online content is improving by the month.
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