Julie Veltus is a double threat. As the CEO of Veltus Financial Services, she is CEO and business owner, but the honoree in EBA’s 2017 Most Influential Women in Benefit Advising prefers the titles “employee benefits consultant” and “financial adviser.”This wasn’t always her remit. She started out in employee benefits, following the lead of her father who originally ran the Mt. Pleasant, Wis., business until he hired her away from SG Johnson Wax in 1997.
One of Katy Stowers’ responsibilities as managing director and general counsel at benefits advisory FirstPerson is to help the firm’s clients attract and retain talent in Indianapolis and its surrounding area. Despite having low unemployment and a lower cost of living compared to major American cities, it still can be a challenge for Indianapolis companies to hire new people from other regions.
To illustrate how important working with small business owners and entrepreneurs is to Cerrina Jensen, the California adviser recalls an old job where her then-supervisor essentially told her to lie to potential clients. “I had a boss once tell me that the presentations I was trained to deliver were complicated by design. It was an intentional strategy to make it so confusing to the client,” she recalls.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".