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Phil Baker on Muck Rack

Phil Baker

San Diego
As seen in: LinkedIn, The Guardian, The Independent (UK), The Atlantic, Stuff.co.nz, Vox, EURACTIV, PJ Media, Bognor Regis Observer, Chichester Observer and
Co-author "To Feel the Music," w/Neil Young & ceo NeilYoungArchives. Former tech columnist; BakerOnTech.com; FIND ME NOW AT POST.NEWS

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Articles

A $6 purchase: How AliExpress Delivers Impossible Bargains to Your Door

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By Phil Baker
| Baker On Tech
A few weeks ago, I decided to upgrade my Lexus EV with a feature found on the top model, door puddle lights that project the car’s logo when you exit the door. The light module contains a tiny LED projector that casts a crisp, illuminated Lexus logo onto the pavement. Yes, it’s near useless and gimmicky, not something I need, but well, why not, especially if it was so inexpensive and simple to install. Lexus dealers charges about $175 a pair for what looks identical.
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AI’s Missing Ingredient: A Business Model

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By Phil Baker
| Baker On Tech
The world’s largest technology companies are spending hundreds of billions of dollars building AI infrastructure. New data centers, specialized chips, and massive electrical systems are essential to power the enormous amount of computing AI requires. No company wants to be left behind, so the spending has become a race in which participation seems mandatory. There’s no question AI is useful.
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How good is Google Automotive OS?

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By Phil Baker
| Baker On Tech
When GM decided to stop supporting Apple CarPlay and Android Auto in many of its vehicles, the company faced a wave of criticism. Many buyers had grown accustomed to plugging in their phones and instantly seeing their familiar apps on the dashboard. Recently I had a chance to try GM’s alternative—a system based on Google’s Automotive OS—in a rental car my son was driving. Although my time with it was brief, it revealed to me more of why GM made the switch and why many drivers remain unhappy.
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