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Articles by Phil Singleton
Kansas City Web Designer Leverages Google Rankings for Growth
Phil Singleton is a web designer, a search engine marketing expert and an award-winning author. Since 2005, he has owned and operated a digital marketing agency based in Overland Park. In 2016, Singleton co-wrote a book on search engine optimization (SEO) called SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. The book is an Amazon bestseller and has been featured on Forbes, MSNBC, Entrepreneur and Inc. Magazine.
Boosting conversions: 11 experts share their secrets
As web designers, we are always trying to create websites that leave a lasting impression. Yet in today’s world, websites have evolved from digital brochures into fully-fledged content marketing platforms. Sites are no longer viewed as just another business expense. In fact, they are required to be lead-generators and revenue-generating assets.
Demystifying Search Engine Optimization For Marketers, Web Designers, And Entrepreneurs
Phil has a BS in Finance from Fairfield University and an MBA from Thunderbird (The American Graduate School of International Management). As a finance guy, his first love is helping companies generate more phone call leads and email inquiries so his clients can grow their revenues. Web design and SEO are just a means to this end.
11 Things a Translation Is NOT
There seem to be some common misconceptions about translations. Using a list of 11 points, I will clarify what translations are not, so that people placing translation jobs, such as entrepreneurs, marketers, and government officials, know what to expect when requesting translation services. In 2012, the global market for outsourced language services is worth over US$33 billion. The largest segment of the market is written translation, followed by on-site interpreting and software localization.
5 Tips for Entrepreneurs to Better Manage Their Startup Funds
How are you managing your money these days? Money mismanagement is among the leading reasons entrepreneurs (and their startups) fail. The following tips will help you fix any cash flow problems you may be having, as well as set yourself up for positive gains moving forward. Success isn’t all about the Benjamin’s, but your ability to attain your business goals means you’ve got to pay your bills on time. 1.
Creating News and Shareworthy Press Releases for Your Brand
When it comes to promoting a personal brand it can be a challenge to reach the level of viral attention of a public figure or celebrity. But there are strategies you can use that will actually attract a large audience. With good research in your target market and a well-crafted press release your brand can get noticed. Garnering a response from your brand’s publicity can take your visibility to the next level.
9 Reasons Why Being A Workaholic Is Bad For Your Career
Being first in and last out is a good thing right? It gets you noticed and gives you the time to really push forward in your career as well as being identified as a hard worker. As it turns out, being a workaholic may be harming your career more than you think. Being a workaholic can often lead to ill health, increased time off and most importantly a worse performance while you are at work.
How to Create a Brand Strategy for Your Business
In today’s marketplace more people than ever are starting their own businesses. Whether they’re small, local shops dedicated in serving the community surrounding them, or if they’re startup giants dominating Silicon Valley, every person has the opportunity to create and thrive in a business of their own making. But with so much competition, how do business owners set their visions apart from the rest? The answer is simple: Branding.
Emotion vs. Promotion: 3 Ways to Get a Customer to Buy
Pascal once wrote, “The heart has its reasons which Reason knows nothing of…” We can easily apply this famed French philosopher’s quote to our marketing efforts. When someone buys from you, is it more likely that their decision to purchase was driven by an emotional want, or a logical need, or because of a trusted referral?
Instagram’s New Feed Policy, Pro or Con?
On March 15th, 2016, Instagram updated its blog to inform users that there’ll be some major changes on how people interact and view their Instagram feed. The social media giant announced that moving forward, users will interact with their feed not on a first-post, first-see basis, rather the app will generate—or curate—the feed based on the order of accounts or posts that users care about the most. JustFly reviews this new move and what potential outcomes might arise from the sudden change.
How to Grow Your Email List by Guest Blogging
Guest blogging opportunities are everywhere – literally! A few Google searches will show you that there are lots of websites in your niche accepting guest bloggers with open arms and you might not even know it. If you think about it, it is not really that difficult to find websites that accept guest posts.
10 Iconic Products Originally Invented For Something Insanely Different
There comes the idea. There comes the vision. There comes the sound market research to ensure a virgin good takes its place in the hallowed pantheon of world-changing products. Oy vey! There comes a product that ends up employed for something completely different from its original intention.
4 Focuses of a Customer Success Learning Culture
Usually when “education” and “customer success” appear in the same sentence, it’s referring to the education of customers and ensuring that they’re up to speed on your products and services. Inviting them to webinars, sending them collateral and case studies, sending notes on your latest release are just a few ways CSMs typically help to educate customers. But building a customer success learning culture is more than that.
The Roadmap to a Perfect Social Media Post
What is the secret to a perfect social media post? On Twitter, the most successful tweets can reach over 750,000 retweets. Using Talkwalker’s social media analytics, we looked at a year’s worth of social messaging to determine what works best on Twitter and Facebook to get netizens to hit the share button. First, we found out that each platform has its preferred topics of discussion.
5 Customer Success Secrets to Retain & Grow Customers
Retaining and growing customer accounts is one of the most important aspects of your SaaS business. It takes a lot of hard work to draw customers into your company in the first place, so it’s important that you work to keep those customers more than satisfied once they actually decide to work with you.
11 Tips for Your Initial Website Build
The idea of developing a website can seem complicated, overwhelming, and stressful…but it doesn’t need to be! Whether you’re a new company designing your first website, or a company who is ready for a redesign, read on. Here are 11 tips for your initial website build. Chances are, everything you thought you knew about the web design process is now wrong. If you’ve done a website in the past, it was likely filled with risk and frustration…we’ve all been there.
Personal and Business Branding Through Community Service
Building a brand is one of the hardest things a company can do. You know what “I’m lovin’ it” means. You know what a bright red cross means — but how those companies are able to go about creating their brands takes some ingenuity. It doesn’t need to be all flashy slogans and Super Bowl commercials, although those are helpful. Branding comes down to one simple thing: reputation. Whatever your reputation is, your brand will reflect it.
5 Website Re-Design Tips To Avoid SEO Ranking Traps
Most websites are designed by creative folks. In the old days of the Internet, when websites were essentially digital brochures, that was fine. Today, websites are marketing hubs and content publishing platforms. The problem is that the web design industry still creates websites as if they were digital brochures. The best way to build a website today is to reverse engineer it around your ideal clients’ search and content consumption behaviors.
10 Reasons Why People Don’t Trust Your Website
Let’s face it, most of us are skeptical when we visit a business website for the first time. We inherently distrust information on the Internet – unless it comes from trusted sources. It’s just the way it is. This is why it is essential for your small business website to convince new visitors that you are trustworthy and why you are the company they should choose.
3 Business Tools That Will Help You Triple Your Online Marketing Business
My web design and Internet marketing agency has had an amazing 24 months and I would like to share three tools that we have used to rapidly grow our business. Duct Tape Marketing is a best-selling book by the undisputed king of small business marketing: John Jantsch. Read this book and it will change the way you look at your customers, and teach you how to build an inbound marketing system that draws in your ideal customers.
5 Tips For Improving Franchise SEO Rankings
If you are a franchise owner, or even the owner of a multiple-location local business, search engine optimization has its own set of issues and challenges for your business. The truth is that there are more brands than ever competing for search engine visibility. Having corporate-backing from a franchise model doesn’t always help with local SEO. What can you do to improve your rankings?
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