Phoebe Netto on Muck Rack

Phoebe Netto

Potts Point
As seen in: Mumbrella, PR Week, B&T, SmartCompany (Australia), Campaign Asia, Inside Retail Asia, Mediaweek (Australia), The Mandarin, Lawyers Weekly, Inside Retail and
Providing PR services to grow, amplify and protect businesses, charities and NFPs. Founder and MD of Pure Public Relations. Mumma of two.
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Articles

The internet’s not lovin’ it: Why Macca’s CEO’s taste-test video backfired

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By Phoebe Netto
| SmartCompany (Australia) Verified
A taste-testing video should be an easy win for a fast-food brand. In the scheme of brand marketing, it feels relatively low-stakes to sit someone in front of a camera, have them try your food, and whet the audience’s appetite. But last month, McDonald’s showed how quickly a light-hearted concept can unravel when the wrong person is in front of the camera.
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Slow-burn LinkedIn leads are the best leads for my PR agency

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By Phoebe Netto
| Inside Small Business Verified
How many times have you opened LinkedIn to find yet another unsolicited message lurking in your inbox? A paid message from someone you’ve never encountered, pitching a product or service completely irrelevant to your interests? This approach treats LinkedIn like a shortcut to quick wins, relying heavily on a scattergun strategy that often annoys rather than engages. At my agency, we’ve learned that LinkedIn is far more effective as a slow-burn marketing tool.
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It Ends With Us? More like the headline that never ends

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By Lauren McNamara Verified, Phoebe Netto
| Mumbrella Verified
When the media frenzy surrounding Blake Lively and Justin Baldoni erupted last August, it initially seemed like just another celebrity feud. As I dug deeper, I realised this wasn’t the case. It was a masterclass in reputation management – or mismanagement – and very much in my wheelhouse.
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