Polina Osherov

Creative entrepreneurs and companies are not short on ideas. They are short on time, systems, capacity, and good data. The proposal lives on Google Drive. The client notes live in someone’s inbox. The pricing history lives in an old spreadsheet. The production checklist is in someone’s head. The archive exists, technically, but no one can find anything because there are hundreds of ambiguously named Dropbox folders.

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Listen to this story 0:00 0:00 Loading audio file, please wait. 0.25 0.50 0.75 1.00 1.25 1.50 1.75 2.00 Indiana’s reputation as a hub for innovation and economic growth is growing, but we’re missing a huge piece of the puzzle: the creative economy. Despite how critical it is to entrepreneurship, job creation and economic diversification, we aren’t doing enough to track the impact of creative industries like design, fashion, marketing, film, architecture and technology.