Prakhar Rai

Flexibility in labeling obligations will allow for tailored, non-intrusive labelling, suited to the specific content hosted on a service. The Rules also mandate social media companies to periodically inform users about the consequences of violating laws and platform rules in relation to synthetic content.

The law also restricts targeting advertisements to children and limits any monitoring or tracking activities of minors to activities essential for safeguarding their safety, educational development or well-being. Also read: DPDP Act offers no special protection for disability data. It leaves PwDs vulnerable At its core, data protection is a tool for users to exercise control over their data. But it also depends on user agency and capacity.