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Rachel Chansky

As seen in: ANA Magazine
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Articles

How Brands Can Stay Visible in the Age of AI Search

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By Rachel Chansky
| ANA Magazine
The ANA asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. Do you accept these cookies and the processing of personal data involved?
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AI for Marketers Digest: Operating Reality Sets In

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By Rachel Chansky, Jeff Minsky Verified
| ANA Magazine
The ANA asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. Do you accept these cookies and the processing of personal data involved?
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Synthetic Audiences Could Mean Fewer Campaign Misses

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By Rachel Chansky
| ANA Magazine
ANA Q&A Advancing AI capability in marketing with Shiv Gupta, CEO of U of Digital Synthetic audiences, predictive planning, and organizational redesign are reshaping how marketers approach artificial intelligence (AI) — but most teams are still using it for isolated tasks. Shiv Gupta, founder and CEO of U of Digital, explains where the capability gap is widest and why closing it may require more than new tools.
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