For insider perspectives on hair care innovation, we asked industry experts for their observations on current and future trends and directions. Following are insights from: Sam Shefer, Ph.D., Salvona Technologies; Brian Freedman, Evolved by Nature; Kacey Brides and Giada Maramaldi, Givaudan Active Beauty; Kumpal Mehta, TRI-K Industries; Vincent Miralles, Syensqo; Johan Jansen-Storback, IFF; Kara Keene, DSM-Firmenich; Henrique Marconi, Chemyunion; and Donna Petretti, Croda Inc.