Texas-based Naughty Noah’s launched its line of vegan pho in September and is already planning an expansion of its product line this month. The company targets the consumer seeking both health and convenience, and currently offers three flavors of its pho—Original Beast, Chicka What and Victory Veg. We spoke with JimmyTay Trinh, who founded the company with his sister Jenny Hoang, about the company’s trajectory and what it takes to bring new flavors to the American consumer.
The appetite of U.S. consumers in recent years for both convenience and new, bold, and ethnic flavors has created opportunities for new brands to fulfill those demands. One of them, Mina, has found success bringing classic Moroccan recipes to American grocery stores. We spoke with co-founder Fouad Kallamni about the brand’s progression from an unknown startup making a product unknown to most American families, to a brand bringing Moroccan foods to households around the country.
Kroger vice president of natural foods Jill McIntosh has one main tip for brands that want to take advantage of its new We Are Local program, meant to boost the presence of local manufacturers in its store around the country: healthy and innovative. “We’re looking for better-for-you products with clean ingredients,” she said, with the hottest categories being beverages, snacks and fitness.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".