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Articles by Rae Steinbach
Getting Started With Facebook Business Pages And Meta Advertising
Facebook has long been a useful tool for marketers. With over 3.07 billion monthly active users across its family of apps, including Facebook, Instagram, WhatsApp, and others, the social media platform provides brands with the opportunity to cast a wide net and attract customers from around the world. That said, simply creating a Facebook page for your business or publishing a few targeted ads isn’t enough to leverage the platform to its full potential.
Empathy In Toxic Partisan Pandemic-Based Conflicts: HowOrganizational Strategy Can Help Us Do Better
Hopefully, the Corona Virus Pandemic (CVP) is fading into our rearview mirror. However, with new variants unfurling, and other countries struggling to address those variants, this is a good time for introspection. As a Nation (our government and our people), collectively we did not respond to the CVP well; in fact, we botched the job. One reason we botched it is that we allowed the CVP to become a toxic, partisan polarizing issue (TPPI). That’s not necessarily an unpredictable outcome.
The Hyper-Casual Gaming Industry: Past, Present, and Future
Since coming onto the scene just a few years ago, hyper-casual games have experienced an exponential surge in growth. From Q1 2017 to Q2 2021, for example, the share of voice of hyper-casual installs among all total US mobile game installs grew from a few percentage points to 40%.
5 Ways to Encourage and Improve an Office Learning Culture
Engaged workers often have a constant desire to learn, which is a good reason to focus on cultivating a learning culture in your organization. Doing so will not only help you attract A-players, but also keep those you already have. That said, you may not know how to achieve this goal. Focusing on employee performance management is one place to start, but the following tips will also help.
7 Tips for Encouraging Kids to Eat Vegetables
It’s something virtually all parents seem to struggle with: encouraging kids to eat veggies. While they may love them in the future, it’s not uncommon for young children to dislike veggies. The problem is, it’s still important for them to get the nutrition vegetables provide. You need to find ways to make sure your kids are getting these vital nutrients. That doesn’t mean you have to resort to tricks or bribes, though.
The Essential Ways Pinterest Helps Market Resorts and Hotels
Pinterest is unique among social media platforms. According to surveys, Pinterest users are particularly likely to find new brands and products on the site. Marketers have taken notice, using Pinterest ads to cast a wide net with their campaigns. It’s also worth noting that Pinterest ads don’t need to merely advertise products. They can also be useful as a tool for marketing a resort. Keep that in mind if you’re looking for a way to attract more attention to your hospitality brand.
The Top Video Marketing Influencers on YouTube
The marketing world seems to be in a constant state of change. This is especially true when you look at digital marketing. New advertising opportunities appear all the time and innovative marketing influencers are always finding new ways to develop marketing strategies. If you are going to keep your marketing efforts ahead of the competition, you need to stay up to date on these developments.
7 Ways Mobile Apps are Making Healthcare Better for Everyone
Smartphones keep moving into more areas of our lives. Beyond being a communications device, we use our smartphones for entertainment, shopping, ordering food, organizing our schedules and so much more. All of these interactions are powered by apps and the uses just keep growing. Since smartphones are computers we take everywhere, it only makes sense that these devices could have great potential when applied to healthcare.
The Essential Ways Pinterest Helps Market Resorts and Hotels
Pinterest is unique among social media platforms. According to surveys, Pinterest users are particularly likely to find new brands and products on the site. Marketers have taken notice, using Pinterest ads to cast a wide net with their campaigns. It’s also worth noting that Pinterest ads don’t need to merely advertise products. They can also be useful as a tool for marketing a resort. Keep that in mind if you’re looking for a way to attract more attention to your hospitality brand.
Make It Personal, Because It Is
Image Pexels Retailers have always benefited from leveraging the latest technological developments to better serve their customers and improve their behind-the-scenes operations. That’s why, if you work in this industry, it’s important to follow the latest relevant tech trends and – in some cases – work with qualified retail app developers that can leverage these trends for your success. You can only take advantage of new technologies if you know they exist.
15 Exotic Fruits You've Probably Never Heard Of
Apple, banana, orange. These are familiar fruits, the ones you can spot in any grocery store anywhere in the world. But what about lychee, pomelo, persimmon and durian? Let alone recognizing these fruits, have you ever even heard of them? They are exotic fruits, most of them found in Southeast Asia but also often at Asian food stores here in the States. Some are furry, some are fuchsia, some have bright white flesh. They’re weird and they’re tasty and you should get to know them. 1.
Protect Your Business from These Coronavirus Scams
The current business climate is leaving many businesses to take operations and planning day by day. The influx of change and on-the-fly management is leaving many business owners vulnerable to scams related to the COVID-19 pandemic. Unfortunately, some cybercriminals see a horrifying virus as an opportunity to exploit hard-working people. That’s why it’s crucial you take the steps to ensure you are protecting your business from these Coronavirus scams.
Daily thoughts: Meant to be?
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Virtual Reality in the Classroom is Becoming the New Norm
By Rae Steinbach Virtual Reality (VR) has been making great strides in the marketplace in the past year, and it is expected to expand significantly in the next decade. To date, the limiting factor has been the size and cost of headsets that have kept the technology out of reach for the general consumer. Unlike artificial intelligence, VR comes with the impetus that a wearable piece of hardware is necessary.
Answered: What's The Trick To Getting Kids To Eat Veggies?
Parents understand the importance of eating vegetables. They are rich in nutrients and it is a part of having a balanced, healthy diet. As much as an adult might understand the value of eating vegetables, it is often difficult to get kids to eat them. They don’t recognize them as an important part of their diet, and they are often unconvinced by parents telling them they need to eat more vegetables because they are good for them. For many families, this can turn mealtime into a struggle.
10 Points to Consider Before Buying an Existing Business
For many small business owners, the path to business ownership included coming up with an idea and building the business from the ground up. While this is the dream from many, it might not be the best path to owning a business for others. As an alternative to starting a business, some people might choose to buy one that already exists. There are several advantages to buying an existing small business, but it also comes with some risk.
Why Augmented Reality is Revolutionising Industries Across the Board
By Rae Steinbach on February 7, 2020 Thought Leadership Augmented and virtual reality technologies were once mainly associated with gaming, but augmented reality alone is expected to have 1 billion users by 2020. In addition to increased interest in consumer use cases, there is also a growing number of applications for AR in business settings. Augmented reality delivers visual information to users in a variety of unique ways.
The Future of Drones for Delivery Services
By Rae Steinbach on January 31, 2020 Thought Leadership The number of drones in the United States is expected to grow tenfold over just a five-year period, illustrating the fact that they have changed from a small niche item to an exciting technology with a wide range of applications. Forward-thinking companies are just beginning to scratch the surface of what drones can offer.
Why Kimchi is About to Become America’s Next Big Food Trend
The past year has already seen the rise of food trends like matcha, Old World Jewish food and yes, insects. If you’re just not ready to embrace cooking with cockroaches, there is something else on the list of irresistible and versatile ingredients you should get to know for 2015 and beyond: kimchi. Kimchi has its roots in South Korea as the country’s national dish, both served on as a side dish to things like Korean BBQ and incorporated into a medley of different dishes.
How do you fight cyber threats that slip past your AV software?
The Led Zeppelin song “When the Levee Breaks” can serve as the cybersecurity industry’s anthem. Yes, the lines, “If it keeps on rainin’, levee’s goin’ to break… Cryin’ won’t help you prayin’ won’t do you no good” warn about imminent flooding. But they also describe the downpour of malware rainin’ down on organizations. And as some of the Nyotron Research Team’s recent discoveries show, the levees have broken. Many of our customers have encountered attacks that avoided their security perimeters.
5 Things Small Business Owners Should Avoid
Starting a small business is a big step for any person. For most entrepreneurs, it means dedicating a lot of your life to making the enterprise a success. With so much of your time, money and effort poured into the endeavor, the success or failure of the business can have a significant impact on your life. Unfortunately, small businesses fail all the time. In some cases, there might not have been much that could have been done to prevent failure.
Is It Time to Cut Ties With Your Business Partner?
By Rae Steinbach Why it May be Time to Find a New Business Partner Business partnerships go through their ups and downs just like any type of relationship. The good ones can withstand turbulent times, ultimately coming through stronger on the other side. Along with such goals as securing small business funding, partnering with the right person may be one of the most important early steps you can take when growing a business. However, it is not uncommon for business partnerships to turn sour.
Everything You Need to Know About Phishing Scams
Email phishing scams are unfortunately common. They involve scammers trying to get important personal information from people via email by masquerading as a legitimate business or organization. Phishers typically attempt to deceive their targets by creating fake versions of websites that look real. Users enter their information just as they would on the real site, allowing the scammers to collect it.
How to Run a Manufacturing Business
Read on to discover five tips for running a small manufacturing business! Running any small business brings a variety of challenges, and it’s extremely difficult to manage every area of a growing company. Success in the world of small business requires careful delegation and a strong team of capable employees to support you. The field of manufacturing has its own unique difficulties and opportunities, and manufacturing business owners need a wide variety of knowledge and skills.
On-Demand Apps Are Modernizing Business
Millions of consumers and businesses are engaging in a new type of economy. Businesses aren’t selling products and services. It’s about making connections. In this new economy that is booming, businesses like Uber and AirBnB are acting as a middleman to deliver products and services in a way that is more accessible and more convenient, while also offering more choices and better prices. Businesses are turning to on on-demand apps to serve customers quickly and more efficiently.
Cultivating Culture is About Community
Shawn Overcast Partner at gothamCulture Shawn Overcast is a respected leader in leadership and organizational development, connecting people processes to business impact. She has over 15 years of experience working in complex human capital departments spanning a variety of sectors and industries, and across the scale of small-mid size companies and global, Fortune 100 organizations.
Loan Her: 5 Tips For Business Loans For Women Entrepreneurs
Female entrepreneurs have many options for loans. More women own businesses now than at any time in the past. According to the 2018 State of Women-Owned Businesses, a report from American Express, the number of women-owned businesses grew by 58 percent from 2007 to 2018. While it is true that more women are starting businesses than ever before, there is still a significant issue when it comes to securing capital.
Looking for a Diamond? Look to the Sea
Image courtesy of Debmarine Namibia By Rae Steinbach 2019-03-25 23:06:01 Diamond mining has traditionally been restricted to the land. However, recent developments are changing that. Fears that land-based diamond mines may dry up and affect the business of buying and selling diamonds have spurred interest in underwater mining. Millions of years ago, gemstones washed into the ocean and settled at the bottom of the Atlantic off the coast of Namibia.
How to Avoid the Most Common Golf Injury
Golf is a unique sport because you can often participate even if you’re not as physically fit as you once were. That said, golf isn’t always an injury-free sport. Low back pain is the golf injury you’re most likely to sustain. Luckily, it can be avoided. The following tips will help. Warm Up Golf may not seem as intense as a sport like football or hockey, but you still need to warm up before playing. Loosening your muscles helps to prevent discomfort.
The Importance of Good Posture in Manufacturing
Here are some tips on how to keep proper posture during sitting, lifting, and standing operations. Rae Steinbach | Jan 30, 2019 Working in manufacturing can put a lot of stress on the body. Depending on the worker’s role in the production process, they might experience issues related to cramped working conditions, heavy lifting, or repetitive stress. Poor posture is another issue that can cause problems for the health of those who work in manufacturing.
How to Successfully Market Your Next Event
Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Email best practices such as segmenting lists, tracking key metrics and using an email verifier tool to reach as much of your audience as possible is a great way to reach maximum return on investment. That is why sometimes it pays to return to the basics. These tried and true methods will make planning more effective—and rewarding.
CoinReport [Guest Post] Will Blockchain Help Streamline Data Management?
Home / Blockchain / CoinReport [Guest Post] Will Blockchain Help Streamline Data Management? 7 mins ago Blockchain 1 Views by Rae Steinbach The digital age has obviously yielded major benefits for businesses. That said, keeping up with technological shifts can be challenging. A major struggle organizations often face is data management. Solutions businesses may have relied on in the past are no longer sufficient for managing large volumes of data.
What to know when preparing your property for the winter
As in any situation regarding your properties, safety should always be the top priority. (Photo: iStock) Many landlords, homeowners and property managers wait until a problem arises to respond or provide maintenance to a property. However, being proactive is much more effective and can help keep small problems from becoming more serious ones.
[Guest Post] Will Blockchain Help Streamline Data Management?
by Rae Steinbach The digital age has obviously yielded major benefits for businesses. That said, keeping up with technological shifts can be challenging. A major struggle organizations often face is data management. Solutions businesses may have relied on in the past are no longer sufficient for managing large volumes of data. Even relatively new approaches, such as using third-party cloud storage providers, aren’t ideal.
Facebook for Restaurants: 7 Ways to Run Successful Ads
Out in full force Facebook currently boasts nearly 2.3 billion active monthly users. If you own a restaurant, advertising on this platform clearly gives you a chance to reach many potential customers. These tips will help. Simply putting up a few ads and hoping for the best isn’t as effective as strategizing properly. After all, a Facebook advertising agency doesn’t simply post ads and expect success. It takes a carefully thought out plan to give yourself the best chance of achieving your goals.
Steinbach: How to keep your car winter ready as temperatures drop
Driving becomes significantly more dangerous in the winter, with about 76,000 people injured in weather-related car crashes every year. Cold temperatures, along with weather conditions such as snow and sleet, introduce a number of safety problems, with potential car problems near the top of the list. Knowing what to do after a traffic incident is important, but taking preventive measures will help avoid having to use that knowledge.
How Is Augmented Reality Affecting Online Shopping?
How Is Augmented Reality Affecting Online Shopping? November 30, 2018 By: Rae Steinbach E-commerce is gaining a larger and larger market share every year—in fact, its sales are expected to reach $4.5 billion by 2021. Online shopping options are obviously profitable for businesses, but they also offer customers new and innovative ways to make purchasing decisions.
Developing apps for on-demand legal systems
The idea of on-demand apps is mostly associated with services like ridesharing and food delivery, but on-demand app developers are starting to introduce this technology in industries such as law, writes Rae Steinbach. The smartphone market has experienced significant growth over the last few years. The share of Americans who own smartphones went from 35 per cent in 2011 to 77 per cent in 2017.
How the Food Service Industry Can Take Advantage of AR and VR
It wasn’t too long ago when Augmented and Virtual Reality (AR and VR, respectively) seemed like technologies that were a long way off from being a part of everyday life. Just as on-demand app development has made customers lives easier, AR and VR are set to do the same. Both have developed considerably over the last few years, and AR and VR are moving into more areas of business and extending further into the lives of consumers.
Who said email marketing has had its day , Pet Trade News & Events from Pet Business World UK
Who said email marketing has had its day? Email marketing can enable independent pet specialists to promote their business while reaching large segments of customers at once. Rae Steinbach, a content specialist for digital marketing agency Taktical, based in New York, shows how to get started Email marketing connects your pet business to your clients directly, but on a much more personal level.
How shared office spaces are set to redefine work
Co-working spaces are no longer just for small teams and emerging startups. Major companies like Microsoft and GE have also begun to take advantage of the benefits they offer. This shift is merely part of a larger trend. The rise in popularity of co-working spaces may, in fact, signal an overall change in the way people work. These shared office spaces are certainly on their way to permanently impacting company culture.
The Last Word: Boost Your Click Rate with Streamlined E-mail Design
Getting people to click on your marketing e-mails is certainly a key goal for any business. However, once the e-mail has been opened, it’s also important that the reader takes some sort of action after digesting the content. That’s why it’s important to focus on strong e-mail design. Along with other best practices, like using an e-mail address checker and segmenting lists, a strong e-mail design can serve to improve your click rate.
Engage federal employees with improved workplace structure
Criticism of the public sectors’ effectiveness, scope and function alongside budget cuts is making public servants’ roles increasingly difficult. Even while facing these arguments, elected officials and public sector workers are expected to deliver on work objectives and respond to some of the most pressing issues facing Americans today.
Boosting profits and winning business through effective UX
Is your website easy to use? Can potential customers find what they want quickly enough? How effectively can they navigate around the site? A poor user experience (UX) can negatively impact overall customer experience, so it makes sense to check that your website provides an effective UX. Andy Clowes shows how businesses can optimise the design of digital offerings based on customer requirements to improve profits overall.
Man v machine: will AI robots replace human sales reps?
Is it the beginning of the end for humans when it comes to the sales role – could a robot really become the new rep? Sunny Paris looks at the role automation will play in the sales industry and discusses how artificial intelligence and perhaps AI robots can impact sales professionals. The stereotypical salesperson – smartly dressed with their Rolodex of contacts – is an image of a bygone era.
Restaurant Renovation Ideas to Improve Customer Value
A great night out at a restaurant should be a multi-sensory experience for diners. Fragrances from the kitchen, a warm welcome from the waiters and waitresses, and restaurant décor all combine to create an experience that people are eager to repeat. Not only is the food you serve important, but the surroundings must also be comfortable and inviting. If you achieve this, you’ll receive great reviews online, or by word of mouth, from customers.
Deep Learning | How is this technology enhancing AI technology
Artificial intelligence (AI) isn’t a sci-fi trope any longer. Even if you don’t realize it, odds are good you regularly encounter AI in your day-to-day life; this includes deep learning. This technology has seemingly countless practical applications across a wide range of industries. Whether it’s analyzing your viewing habits to recommend Netflix titles or using voice app development that adjusts to your preferences, AI is becoming increasingly commonplace.
Email marketing tips for maximising the ROI of your campaign
Take the guesswork out of your email campaigns and lose the silly mistakes that are costing you money – these straightforward email marketing tips and tactics show you what you should be doing ...and what you shouldn’t! Rae Steinbach shines a spotlight on an effective and more lucrative use of the channel. Email may not be the newest or most exciting tool in the world of marketing, but it is still the one that offers the most value.
Top Female Tech Influencers Share Their Insights On Martech
Here at Prowly, we have 8 girls on board: our CEO, Joanna, me as Content Manager, Karolina—Growth Hacker and sales team member, Kasia—Customer Success Manager, Marta—Junior Front-end Developer, Marta—Lead Designer, Ada—Finance & Administration Manager, and our latest signing, Kate—who’s our Product Manager.Why am I starting off with this number? Not because I want to show the “girl power.” I truly believe that when it comes to business, sex doesn’t matter. Passion does. And skills.
Time for a chat - real-time messaging must strike the right tone
Are you using a real-time conversational channel – the live chat facility – for your visitor’s journey through your website? Marie Sagarzazu discusses when to use it for best effect and how it can enhance or hinder the customer experience. Make sure you can spot the difference and act accordingly. Remember when catalogue shopping was the cutting edge? Every so often, shoppers would browse their weighty tomes and bask in the glow of at-home delivery. It seemed like the ultimate in convenience.
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