01 July 2026 | By: Rafat Ali | Publisher: Skift Travel Technology Should Tourism Boards Build AI for Their Stakeholders? Rafat Ali July 1st, 2026 at 9:30 AM EDT Photo Credit: The three models for national tourism organizaion AI tools. Skift Skift Take Three models are emerging for how tourism boards serve their operators with AI, and it is a lot more hands-on than past tech cycles.