Rajiv Leventhal

Our top-performing articles explored how media habits shape health decisions across consumer segments, healthcare and pharma ad spending trends, and tech companies’ expanding consumer health AI ambitions. Here’s a look back at the five most popular stories from January through June 2026. 1.

The news: Anthropic made waves in pharma circles this week with two major announcements. At a company event, the AI startup said it plans to launch a drug discovery program while experimenting with developing medicines in-house, according to STAT. Separately, Anthropic unveiled Claude Science, a research platform that brings fragmented scientific tools into a single AI workbench to help scientists and pharma researchers automate their work.

The news: Drugmakers with strong public recognition and widespread consumer awareness are most likely to be cited by popular LLMs when answering questions about pharma brands and prescription medications, according to a June 2026 analysis from 5W.