Articles by Ray Beharry
Retrieval is not reasoning: What agents actually need from your data
A global manufacturer deploys an AI agent to optimize inventory allocation across its distribution network. In testing, the system performs well. It analyzes demand forecasts, inventory levels and shipment data, identifying opportunities to rebalance stock and reduce delays. The results are strong enough to justify a broader rollout. But once the system is connected to live operations, limitations begin to surface.
The context gap: Why AI systems fail in the real world
A global retailer deploys an AI agent to optimize pricing. In testing, the system performs well, analyzing historical sales, inventory and market signals and generating pricing recommendations in almost real time. The results are strong enough to justify a broader rollout. However, once the system is connected to live operations, problems begin to surface. Pricing is applied inconsistently across regions. Contractual constraints are overlooked.
Why most enterprise AI projects stall before they scale
A global bank deploys an AI agent to support regulatory reporting. It retrieves financial data, generates reports and surfaces insights faster than any manual process. The results are promising enough that leadership begins planning a broader rollout. By Ray Beharry But the system never scales. It still depends on curated datasets maintained by a small team. Outputs require manual validation before they can be used.
Why most enterprise AI projects stall before they scale
A global bank deploys an AI agent to support regulatory reporting. It retrieves financial data, generates reports and surfaces insights faster than any manual process. The results are promising enough that leadership begins planning a broader rollout. But the system never scales. It still depends on curated datasets maintained by a small team. Outputs require manual validation before they can be used. Reports cannot be submitted directly into regulatory workflows without additional reconciliation.
Data and AI governance: A complementary duo | IBM
Before delving into the synergies between data and AI governance, let's first understand the significance of data governance. Data governance is a strategic approach that ensures data quality, consistency and security across an organization. It encompasses policies, procedures and standards for managing the availability, usability, integrity and security of data.
Navigating the data deluge with robust data intelligence
In the age of relentless digital progression, businesses stand on the brink of a data renaissance. The proliferation of digital devices and interactions has resulted in an unparalleled influx of data, which businesses must navigate with precision and strategy. Enterprises require more than just traditional data management; they need to harness the momentum of advanced data intelligence solutions to help ensure innovative prowess and maintain market dominance.
Did Uber Make a Mistake Changing Its Logo? - Online Survey Tool, Mobile App for Quick Survey
Mobile Survey Provides Timely, Cost-Effective Results on Branding from the Eyes of over 2,000 Consumers Marketers, designers, and the media are feel this is a controversial move. We surveyed 2,000 people in the US and UK who use have used ride-hailing services on their mobile device. Here’s what we found out about Uber and the new #uberlogo: To create your own survey and access over 185M consumers on the Pollfish mobile network, visit the website, http://www.pollfish.com.
3 Strategies to Make Your Product the Best Before It Comes out of the Shadows by @pollfish
Founders are notoriously secretive folks, often believing they must keep their ideas under wraps lest some other entrepreneur nab their golden goose. But having your idea appropriated isn’t a bad thing; it means you’re on to something people want.Related: 4 Ways to Differentiate Your Brand in a Congested MarketplaceFrequently, startups are so sure of their ideas, and so protective of them, that they wait until the last minute to reveal the goods.
Google's New Surveys 360: What It Gets Right (and Wrong)
In light of Google's recent release of Google Surveys 360 — a groundbreaking addition to its enterprise Analytics 360 Suite — it's worth noting what this new market research tool gets right (and wrong). While Google Surveys 360 is a positive first step for enterprise-level market researchers, there is room for improvement.
Luxury Daily
Columns October 20, 2016 Covering all bases...
4 bases to cover on mobile surveys
Receive the latest articles for free. to get the Mobile Marketer newsletters. The mobile consumer?s journey is complex. While it is the most important aspect in the consumer?s decision-making, it is often the least understood by marketers and retailers. We know that mobile plays a part in the journey, but what part? A striking 34 percent of marketers list mobile marketing as their most difficult tactic to execute. Fewer than 30 percent say they have an ?excellent?
4 Phases of Market Research to Ensure Success by @pollfish
Reader Resource Position yourself for growth in 2017—join us live at the Entrepreneur 360™ Conference in Long Beach, Calif. on Nov. 16. Save $100 with Early-Bird Rates » Failure is almost a rite of passage in the startup space, with nine out of 10 new businesses crashing and burning.
Increase Your Market Research ROI With These 7 Tips
The faster that you can collect your survey responses, the more ROI that you can pack into your time. Here are a few techniques that will help to improve your efficiency in generating survey responses. The faster that your survey can be done, the more responses you will get. The more straightforward that you are, the less paper you have to waste to get the answers that you need out of your survey respondents. Consider every question that you ask an imposition on the goodwill of your customers.
Luxury Daily
Research September 13, 2016 Standing in for many...
Mobile is shaping the future of consumer research
Receive the latest articles for free. to get the Mobile Marketer newsletters. To win the hearts and minds of 2 billion elusive mobile consumers, chief marketing officers must make critical moves from customers feedback quickly before the competition does. In this age of massive data sets and high-velocity decision-making, that means capturing and analyzing customer data and insights in real time. Gathering direct-customer or focus group feedback used to be tedious and time-consuming.
Never Make a Critical Business Decision Without Asking Your Customers First
Running a business sounds simple enough: All you have to do is create value for customers in a unique and meaningful way that generates profit. To do that, you know you must first understand your customer. Entrepreneurs and small business owners who don’t consult with target customers to validate the demand for an idea, product, or service before launching one risk failure.
Why Your Market Research May Be Killing Your Brand
In today’s cluttered digital world, understanding the customer isn’t a nice-to-have — it’s a must-have. Unbeknown to most marketers, though, many online research companies recruit participants from paid panels. While paid-panelist research is expedient and generates high response rates, it may not deliver the high-quality data and insights necessary to make critical business decisions. Therefore, the information you gather may be off-target, and your market research may be killing your brand.
4 Content Marketing Insights for Mobile
Content marketers have been warned for years to get ready for mobile marketing. Mary Meeker’s 2008 pronouncement that mobile would “overtake fixed Internet access by 2014” came true; we crossed that threshold at full steam to navigate our way through “Mobilegeddon” and beyond. Google’s 2015 changes to its mobile search algorithm caused collective palpitations over the potential damage it could (and did) do to small businesses.
The Problem With Polls Isn't the Lies Respondents May Tell
On June 23, the people of Britain will decide whether the United Kingdom should withdraw from the European Union. It’s a question that hasn’t been up for debate since 1975, when voters considerd a similar issue. How will they decide this time? If you were to consult online polling data, you’d think the referendum was a dead heat.
5 Things to Pillage from Game of Thrones' Content Marketing Strategy
You can’t talk about Game of Thrones without talking about storytelling: the television show, based on George R.R. Martin’s epic book series, is known for its gasp-inducing plot twists, bloody murders, and well-developed characters. In other words: if your content marketing was as gripping as this, it wouldn’t even be marketing anymore. It would be storytelling, plain and simple – and that’s the dream, isn’t it?
4 Mistakes That Marketers Make When They Conduct Surveys
Any good marketing campaign strategy strives to answer this essential question: Are we reaching the right customer, with the right message, at the right time? Answering that question isn’t easy, but doing so is vital. By collecting data on concept and product development, market trends, branding key performance indicators, campaign measurement, customer satisfaction, communication, and creative, you’ll be empowered to take a more strategic marketing approach.
6 Tips to Build A Strong Community Content Strategy
A thoughtful content strategy can mean the difference between a thriving community of engaged members versus crickets. Communities bring a wealth of benefits to our companies. Sales and marketing, customer service, product development and customer intelligence all benefit from customer communities. Your content strategy may vary depending on who owns your community however the goal of providing an incredibly awesome experience to your community members should not vary.
Four Mistakes That Marketers Make When They Conduct Surveys
Any good marketing campaign strategy strives to answer this essential question: Are we reaching the right customer, with the right message, at the right time? Answering that question isn't easy, but doing so is vital. By collecting data on concept and product development, market trends, branding key performance indicators, campaign measurement, customer satisfaction, communication, and creative, you'll be empowered to take a more strategic marketing approach.
Make the most of your surveys with these 3 strategies
Make the most of your surveys with these 3 strategies The marketing community’s obsession with finding the right audience has only intensified in the digital age. With so many ways to track consumer behavior now, we’re constantly seeking the next best method for getting inside people’s brains. Once we’ve cracked their compulsions and preferences, we can convert them by serving up the perfect products for their needs.
8 Ways to Woo Mobile Shoppers With Summertime Sales
Summer can be rough for retailers. The warm weather beckons us outside, far from any storefront. We don’t quit shopping entirely, however. For retailers with a smart summer strategy, there’s money to be made. If your sales have been less sunny from Mother’s Day through Labor Day, try these tips based on a recent survey of summer mobile shopping trends to boost this year’s forecast: 1. Stick with sales. Nearly 73 percent of survey respondents prefer to wait for sales before they go shopping.
The Ultimate Guide to Building the Business Case For Content Marketing
Convincing your CMO to give you budget for content marketing isn’t easy. When it comes down to it, you need to prove ROI before you even get started. So what makes it so hard? Content marketing is not a short term game — it’s a long term strategy with long term results. Investing in content requires an entirely different mindset than what traditional marketers are used to.
Innovative Marketing Strategies
Deadpool, AKA the “Merc with a mouth,” is the latest comic character to rise to the big screen from Marvel Comics. The character was created by writer Fabian Nicieza and artist Rob Liefeld in the early 90’s during their run on the New Mutants title. Since then, Deadpool has spawned multiple solo titles and crossovers with almost every Marvel character imaginable.
DC vs. Marvel: A Digital Marketing Showdown
DC and Marvel are "The Big Two" in comic books. Now that geek is chic and comic book movies and TV shows are popular, the rivalry between these companies intrigues a large audience – and marketers should pay attention. From exclusive cover releases to live tweeting TV shows and making announcements at fan conventions, these giants know what they're doing when it comes to marketing.
Why Instagram Should Be Part Of Every Marketing Strategy
It’s common knowledge that a massive amount of digital content is being created daily on social networks. How much is massive? Every second there are 2,100 new posts on Instagram bringing an average of 180 million uploads each day. This rate of content creation spells nothing but opportunity for businesses.
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