As we are finally moving on from the Drunk Elephant skin care cocktail madness among teens and tweens at Sephora stores last year, a new wave of justified criticism is erupting in the beauty community. Pretty Little Liars star Shay Mitchell recently launched rini, her new skin care brand targeting children as young as 4 years old. Rini’s launch was met with quick backlash, despite it being backed by K-beauty innovations, with many people questioning the celebrity’s intentions behind the brand.