As I write this, my computer keeps serving pop-ups to my screen to tempt me with gorgeous fashion and beauty items. Sometimes books, holidays and other covetable treats. Oh, and food and wine. I always look. I’m always tempted. It knows exactly what I like. Sometimes I think it actually cares about me. Does it live with me? Does it see me grimacing at the bathroom mirror? Why else would it offer up beauty products that miraculously ‘blur imperfections’?
The must-have toys for Christmas were announced on Thursday. This is something that bugs me because I’ve often wondered how we get to be adults and still manage to retain a healthy sense of optimism despite, as children, being disappointed every single Christmas by toys that looked brilliant in the TV ads, but turned out in reality to be underwhelming, useless, plastic bits of junk? Lego was the exception. Yes, it was plastic.
Thankfully, the old boys’ club dam seems to have finally burst. Filthy old MPs and other sad sex offenders across the nation are, at last, drowning in murky waters that ran deeper than we all thought. Company bosses, workplace prowlers and bottom pinchers – sexual predators driven by the thrill of power – all of them have hit the buffers. The boys will be boys culture has had the emergency brakes applied.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".