Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Rebecca Geier
Part 1: 10 Steps to Develop Your Brand Position
This is part 1 of a 2-part series on brand positioning and messaging. In this first post, I’ll walk step by step through the process of developing your brand positioning. In part 2, I’ll then talk about using the positioning language to develop your brand messaging. We often discuss the six grand challenges of marketing to engineers.
TREW Crew and Customers: Laid-back Excellence
With the end of the year fast approaching, we thought the best way to wrap up our year, and share a little about the TREW Marketing culture and customers, was through video. In three short minutes, you’ll learn about: There is no more important element in business than trust, and we are proud to have earned the trust of our customers, which in turn has led to the many years of business growth.
CSIA Executive Conference 2014: Create marketing that engineers love
Marketing efforts can be lost on engineers, but there are ways to shape marketing so it can be effective, according to speakers at a CSIA Executive Conference session on April 24 in San Diego. "Create marketing that engineers love" was a session presented by Jim Campbell, president, Viewpoint Systems (a CSIA member); Rebecca Geier, CEO and co-founder, TREW Marketing; and Wendy Covey, president, TREW Marketing.
The Marketing Book Podcast: "Smart Marketing for Engineers" by Rebecca Geier
Rebecca Geier was named by The Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America. She is the CEO and Co-Founder of TREW Marketing a full-service marketing agency uniquely serving engineering and scientific companies that target technical audiences.
Target Technical B2B Buyer with the Create Content
The B2B buyer journey, particularly in the technical professional space, has transformed. At TREW Marketing, our engineer-centered research in North America and Europe has shown these trends: Let’s tackle the critical factor in all five trends – content is THE deciding factor. How do you create content to engage technical experts and do it consistently?
Four Reasons to Drive Growth by Saying Thank You | EE Times
Four Reasons to Drive Growth by Saying "Thank You" Engineers and scientists solve some of the world's great challenges, from medical breakthroughs that improve health and quality of life to discovering new and more affordable sources of energy to improving transportation safety. To do their jobs better, faster, and at a lower cost, they need information they can trust. But how do suppliers get the attention of an audience so skeptical of marketing?
Six Stats Driving Technical Marketing in 2016
Execution of 2016 marketing plans is in full swing at engineering companies across the world. Before you follow the same old process, step back and consider the bad marketing habits you need to curb. Equally important, as you market to engineers, keep in mind their specific preferences for finding and consuming content during their buying process.
Keep Up These Five Marketing Habits in 2016
Blog Keep Up These Five Marketing Habits in 2016 Don't stop doing what works just because the a new year is coming. Now that you know the five bad marketing habits to stop in 2016, it's only fitting I follow that up with the five habits to continue in the coming year. As you finalize your 2016 marketing plans, keep these five areas in mind. I describe these and other tips in detail in my forthcoming book Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences.
Five Bad Marketing Habits to Stop in 2016
Five Bad Marketing Habits to Stop in 2016 Use these tips when trying to convince engineers to buy your equipment or components. Annual marketing planning is in full swing at engineering companies across the U.S. and around the world. Before you follow the same old process, step back and consider the bad marketing habits you need to curb. As you plan for marketing in 2016, here are five things you should immediately stop doing.
Be Generous With Your Content
Be Generous With Your Content By Rebecca Geier, 09.09.14 1 Share Post Share on Facebook Share on Twitter Answer this question: Are you committed to content in your marketing? If not, your company may die. Technical marketing professionals, answer this question: Are you committed to content in your marketing? Is it core to your marketing strategy? Can you honestly say your company is generous with content? If not, I have some bad news for you. Your company may simply wither away and die.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Rebecca
Contact Rebecca, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack