We haven't worked together for almost a decade, but Christina was my first - and best - work wife. She picked me up when I fell backwards off the stage at the office Christmas party, and let me crash on her sofa the following year when I lost all my possessions and couldn't get into my flat. We've travelled from Caracas to Kiev together and still go on holiday when we can, children and partners allowing. When she got married I was her bridesmaid.
If you’ve been laboring under the misapprehension that 2014 is Year of the Horse, you’re wrong. It’s actually Year of the Code. The government are putting £500,000 into plans to train teachers to show children how to build apps and websites (aided by an extra £120,000 from Google), and a couple of weeks ago, Prince Andrew became the first member of the royal family to write some code. But why should you care?
Success no longer means following a linear career path. It can be measured by Instagram followers, a banging Etsy store, or the blog you set up on your lunch breaks winning a bunch of awards. Yet our view of what a successful woman looks like remains incredibly rigid. We still expect successful women to dominate the room, the conversation, the meeting. We assume that the women we’re hearing about bossing it in all industries must be Alpha because that’s the way they’re presented to us.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".