Reid Holmes

Reid Holmes is TEDx speaker, an award-winning creative director, best-selling author, award-winning keynote speaker, and founder of House of Holmes Idea Labs. With over 30 years of experience in branding and creative strategy, he’s worked with some of the world’s most iconic marketing leaders at brands like Burger King, H&R Block, and Mayo Clinic and others. His work has been recognized by most every award show in advertising, but more importantly, it has driven results.

Reid Holmes Your best prospective customer just fired up an AI tool and asked for everything about your category and which product it should pay attention to. The information was free and ridiculously easy to find. It's the same information your marketing team spends its budget producing, packaging, and putting out, thinking it's irresistible and entirely compelling. It isn't. No matter how the information is conveyed, you remain unchosen. Was the information wrong? No. Was it factual? Yes.