It seems like these days, everyone is looking for their fifteen minutes of fame, whether it’s on Snapchat, Instagram Stories or YouTube. But with so many people putting great content out into the online universe, it’s not easy to stand out from everyone else, especially when everyone is pretty much much doing the same thing (ootd, beauty how-to, hauls, DIY – you get where we going). So how do you differentiate yourself in the world wide web?
If you were paying attention to pop music in 2017, you likely noticed the increasing popularity of K-pop, the South Korean genre that first made waves in North America in 2012, when Gangam Style went viral. But unlike Psy’s one-hit wonder, the current K-pop invasion is wide-reaching and, from the looks of it, has serious staying power. This year, BTS made their North American debut with appearances on The Late Late Show, Jimmy Kimmel Live!
When it comes to nail art, no one in the world of Instagram does it better than Park Eunkyung of Unistella. Without a doubt, the Seoul-based nail artist is the queen of her craft. She’s even caught the attention of Vogue because she’s created the coolest designs in the business (see: her shattered glass nails, bracelet nails, neon-art nails… the list goes on), all of which she shares on the reg with her more than 230,000 followers.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".